In a pre-COVID world, Digital Marketing was already a fast-growing, dynamic field. Now, as companies go remote and more people move online (4.7 billion internet users), the role of Digital Marketing in businesses becomes all the more critical. And when there’s a need, there are opportunities – so it’s a great career option to explore.
What is Digital Marketing?
Simply put, digital marketing is the promotion of brands or products through online platforms, which include social ones as (Facebook, Twitter, Instagram etc) as we as websites and blogs It’s the way an organization reaches its target audience. For instance, if you’ve been prompted to take an action after reading anything online – that’s digital marketing at play. Be it promotion of brands or products, or getting the (election) marketing campaign right, digital marketing has now become an indispensable part of doing business for organisations.
What are the possible career options in Digital Marketing?
As one of the constantly evolving industry, a career in digital marketing is nothing short of exciting. Given the constant change in technological and real-world consumer (our) behaviour, the digital solutions frequently adapt to new strategies and constantly seek best practices. This keeps the digital marketeer to be top of the game.
Some great opportunities in Digital Marketing include:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Marketing Automation Specialist
Mobile Marketing
Content Marketing
Email marketing
Media Planning and Strategy
Advertisement Copy
Social Media Marketing/Communications
Consumer Insights
eCommerce
Marketing Automation
Web analytics
What does the current job market look like?
As mentioned earlier, with the world slowly coming to terms with the ‘new-normal’ in this post Covid19 world, the role of digital marketeer becomes more relevant as more and more people go digital. It is now clear that there is a universal demand for digital marketing graduates in virtually every sector. With $330B spent on digital marketing globally in 2019 (Udacity), the demand is sure to rise in this post Covid19 world.
According to 2019 Marketing Hiring Trends by McKinley Marketing Partners, Digital Marketing jobs are among the most sought-after. In the report, 94% of companies hired at least one person for their (digital) marketing team, while 61% expressed their plan to add digital marketers to their team.
Figure 1: McKinley 2019 Marketing Hiring Trends
Additionally, India is also among the top countries in need of digital marketeers, according to the Digital Marketing Institute
Here’s the list (of countries that are facing a skills-gap)
Canada
India
America
United Arab Emirates
Australia
Ireland
Philippines
In India, Digital Marketing Manager figures as one of the most in-demand profiles in the field of Digital Marketing.
Here’s a telling Infographic
Figure from: UpGrad
How does one get started in Digital Marketing?
One of the best things about digital marketing is that you do don’t have to wait for an internship to get started. You can start to apply all you learned by creating and distributing engaging content, which can be part of your
impressive resume.
As the world waits indoors in this lock down, you can make the best of your time by signing up for courses in Digital Marketing online.
To get you started, here’s a list of the few free and/or affordable Digital Marketing Courses available online:
Whether you are a fresh graduate or a professional, you can always start your digital marketing journey. To get started, all you need to do is to practice the essential online marketing skills and techniques. Taking up a digital marketing course is one of the best ways to acquire those skills, the demand for which is only going to rise.
A world
of possibilities awaits.
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in one of 40 countries all over the world
Prepare for the future,
whether at university, business or in employment
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and unlock the potential of your team
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Terms of Service
Last revised date: January 1st, 2020
"TC Global", "we", "our" or "us" refers to the Company, The Chopras Global Holdings PTE Ltd. and its affiliates. "You" or "your" refers to the user or customer accessing our website and services.
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Legally binding
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Content
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Third Party Products and Services
Our services may contain links to third party information, websites, products, services or resources that are not owned or controlled by us. We do not endorse any such third party content. If you access or use such third party content through our services, you do so at your own risk. You agree that we have no responsibility arising from your access to or use of any such third party information, websites, products, services or resources.
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Governing Law
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Miscellaneous
Severability - If any term, condition or provision of these Terms is held to be invalid, unenforceable or illegal in whole or in part for any reason, that provision shall be enforced to the maximum extent permissible so as to effect the intent of the parties. The validity and enforceability of the remaining terms, conditions or provisions, or portions of them, shall not be affected.
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Contact Information
If you wish to provide us with any comments, feedback, or suggestions you may send it to [feedback@thechoprasglobal.com] or by post at [No. 3, Shenton Way #10-05, Shenton House Singapore - 068805].
Privacy Policy
The Chopras Global Holdings PTE Ltd. and its affiliates (“TC Global”, “we”, “our” or “us”) care about your privacy. We are committed to maintaining your trust by protecting your personal information. This Privacy Policy (‘Policy’) describes the information we gather on our website or through our website services, applications, or other services as well as any offline products, programs or courses, how we use such information, and the steps we take to protect such information. By visiting our website, using our online services, by downloading our mobile app, or by purchasing or using our services, you accept the privacy practices described in this Policy.
. The Information We Collect
We collect different information depending on our engagement with you and the requirements of applicable law as described below.
When you use our website, you provide us data through a variety of ways. This information includes your name, number, e-mail and service interest. We also collect information regarding your profile.
We collect the information: (a) that you provide to us directly; (b) that your parent, or guardian provides to us; (c) about your use of our services, and (d) If you opt in to certain features or depending on your device settings, we obtain geo-location data.
. Usage of the Information
We use the information we collect to operate our business and provide you with quality service. The extent of our usage is contingent on which services you use, how you use them, and any preferences you may have. Illustratively, we use your information to:
Provide services and improve your experience: We use information about you to respond to your queries, comments and concerns, provide customer and technical support, and operate and maintain the services.
Improve our services and customer support: We use the information to understand and analyze the usage trends and queries received from you to improve our services and support.
Send emails and other communications: We may also send communications to notify you of new information and improvements in our services.
Comply with applicable law: We use the information to comply with our legal obligations and enforce our legal rights, such as, among other things, to exercise contractual rights, to comply with financial reporting obligations in accordance with applicable law.
. To Whom We Disclose Information
We disclose your information in limited circumstances to members of TC Global, our service providers, and other end users, in order to provide our services and to improve your experience. Where required by applicable law, we will only share your information with particular third parties with your consent.
In exceptional circumstances, we may share information about you with a third party if we believe that sharing is reasonably necessary to (a) comply with any applicable law, regulation, or court order, (b) enforce our agreements, policies and terms of service, (c) defend ourselves against any claims or allegations, and (d) protect TC Global from fraudulent, abusive, or unlawful use or activity.
. How to Access Information
You may request details of personal information we hold about you under applicable law. You may object to our use of your information (including for marketing purposes), or to request the modification, restriction or deletion of your information. If you wish to do so, please contact us via our contact details provided below.
. Security
We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. TC Global takes reasonable steps endeavoring to use appropriate technical or organizational measures to protect your information, including against unauthorized or unlawful processing and accidental loss, destruction, or damage.
Whilst we will endeavor to maintain security, given the nature of communications and information processing technology, we cannot guarantee that information, during transmission through the Internet or while stored on our systems or otherwise in our care, will be absolutely safe from intrusion by others.
TC Global is not responsible for the content or accuracy of the personal data contained in the information provided by you and stored on its servers nor is TC Global responsible for the manner in which users collect, handle disclosure, distribute or otherwise process such information.
. Collection of Information from Children
Generally, our online services are not directed to children, and we do not knowingly collect personal information from children except as permitted under applicable law.
If we become aware that a child under has provided us with information, we will delete such information from our files or obtain parental consent in accordance with applicable law.
. Third Parties
This Privacy Policy does not apply to services provided by third parties. We display advertisements and other content from third parties or partners that link to third-party websites that we do not own or operate. We provide links to these third-party sites as a convenience to you. They are not intended as an endorsement of or referral to the linked services. The linked services are subject to their separate and independent privacy statements, notices, and terms. Additionally, third parties may sell goods or offer services at our facilities or in combination with our services. We are not responsible for that third parties’ services or their privacy practices.
We cannot control or be held responsible for third parties’ privacy practices and content. Please read their privacy policies to find out how they collect and process your information. We are not responsible for the data collection, privacy, and information sharing policies and procedures or content of such third-party websites.
. Transferring Your Data
TC Global is headquartered in India, and has operations, entities and service providers in India and other parts of the world. As such, we and our service providers may transfer your personal information to, or access it in, jurisdictions (including India) that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it, including through compliance with applicable law.
. Changes to our Privacy Policy
Please revisit this page periodically to stay aware of any changes to this Policy which we may update from time to time. We will post any changes by a notice on our homepage or by sending you an email notification.
Your continued use of the website following the posting of any changes to the Website Terms constitutes acceptance of those changes.
. Contact Us
Please feel free to contact us if you have any questions, concerns or complaints about this Policy, our practices, or are interested in excising your rights. You may email us at [feedback@thechoprasglobal.com] or contact us at our mailing address below:
[No. 3, Shenton Way #10-05, Shenton House Singapore - 068805]
. Country-Specific Terms for India
Indian law defines ‘ sensitive personal information’ to mean information relating to: (i) passwords; (ii) financial information such as bank account/credit card/debit card details; (iii) physical, physiological and mental health condition; (iv) sexual orientation; (v) medical records and history; (vi) biometric information; (vii) any details relating to the above clauses as required for providing you with access to TC Global’s platform; and (viii) any of the information received under above clauses for processing, stored or processed under lawful contract or otherwise. Unless otherwise specified in the Privacy Policy, ‘personal information’ will include ‘sensitive personal information’ as well. By using our platform and TC Global services, you will be deemed to have consented to TC Global’s collection, disclosure and transfer of your personal information. By way of illustration, you will have provided us such consent by your conduct if you choose to share your personal information while using the TC Global platform, such as by including sensitive personal information in your content or by providing sensitive personal information in your registration information.
While transferring personal information collected from individuals in India, we will ensure that it is transferred to entities that offer at least the same levels of data protection as adhered to by us.