Here’s a simple question – would you rather wait online for a high-quality image to load or would you prefer to visit a website that shows you the same image in lower resolution but it does the job in fifteen seconds, as opposed to fifteen minutes? The answer is pretty obvious. We don’t have the time to wait around on the internet for solutions.
The next question to ask then is – what exactly makes web designing tick and why is it necessary for us to understand the difference between UI and UX?
We look at it here.
Web designing deals with the creation or designing of websites that are available for access on the internet. Right until the beginning of the last decade, web designing was considered to be a part and parcel of web browsers for desktops. However, with the increase in the number of mobile devices and users, web designing has largely come to be associated with design for smartphones and tablets as well since the early 2010s.
But what really encompasses web design? Is it the way we see things? Is it the way we interact with the things we see on a webpage? Or is it the way the objects work in the background, without being noticed by us? Well, it is all of the above. Web designers create websites that cater to specific needs. This means that a website created for a car rental agency may not serve the purposes of a trading company.
The field of web designing is closely related to graphic designing, multimedia design (including video, audio or animations), and the development of efficient backends that supports the web pages that are presented to the users. Web designing encompasses multiple skills including UI/UX design, digital marketing, multimedia creation, programming and development, and database design and maintenance.
It’s important to distinguish between UI and UX given how they are clubbed together.
Here’s a quick word on how they differ.
User experience or UX design deals with the overall experience that a person has during her/his interactions with a website. Consider the example of a website that sells clothes from which you have ordered an expensive jacket. It hardly takes you time to order the item since it feels seamless. You can track your order easily, make the payment without any fuss and even view the product in all its glory so that you know what you will receive. An ideal website which has been designed considering all of the processes that will go into making a user experience better is known as UX design.
The processes that are considered by the UX designers while designing a website include product design and development, business strategies, and product marketing. The required skills to become a UX designer include knowledge of latest technologies that can be used for web design and development, ability to use softwares for design (including photoshop and illustrator), ability to understand a product and its market, website wireframe design skills, designing architecture, and good communication skills.