It is a pretty safe bet to assume that most of us reading this use social media in some form or the other. We all fall within the social media spectrum marked by ‘influencer’ on one end and ‘lurker’ on the other. We also know that in a very short span of time, tech giants such as Facebook and Google have gained immense control across the globe, practically sharing the social media monopoly between the two companies.
Questions then are:
Do they have enough power to affect policy and governance? Has the global dependence on social media placed them in a unique position to dictate terms with governments, even coerce them into action? What happens when social media Goliaths and news media Davids collide? Also, can two capitalist profit making firms have that amount of power and control?
What does this mean for us? Some answers may lie in what the Australia story.