The digital industry is expanding faster than businesses can recruit, leaving a gaping deficit in digital specialists worldwide. In Singapore, for instance, the internet economy is predicted to reach dizzying heights by 2020, and there is already a lack of digital content specialists in the job market. But, here’s the problem – the exponential growth in the digital landscape has not been followed by a growth in skills at the same pace. There is a severe shortage of able, trained professionals in content strategy and also a lack of specialized recruitment knowledge in these newly burgeoning digital fields. What has brought about this shortage is a big mind-shift in the way companies are looking at content. Where digital content was once seen as an add-on to a marketing strategy, it has now become central to it. Content strategy, businesses have realized, is crucial to traffic, and thus conversion and revenue. Hence the need for qualified and experienced content specialists.