Digital Marketing – A Great Career Choice

Future of Work

In a pre-COVID world, Digital Marketing was already a fast-growing, dynamic field. Now, as companies go remote and more people move online (4.7 billion internet users), the role of Digital Marketing in businesses becomes all the more critical. And when there’s a need, there are opportunities – so it’s a great career option to explore.

What is Digital Marketing?

Simply put, digital marketing is the promotion of brands or products through online platforms, which include social ones as (Facebook, Twitter, Instagram etc) as we as websites and blogs  It’s the way an organization reaches its target audience. For instance, if you’ve been prompted to take an action after reading anything online – that’s digital marketing at play.  Be it promotion of brands or products, or getting the (election) marketing campaign right, digital marketing has now become an indispensable part of doing business for organisations.

What are the possible career options in Digital Marketing?

As one of the constantly evolving industry, a career in digital marketing is nothing short of exciting. Given the constant change in technological and real-world consumer (our) behaviour, the digital solutions frequently adapt to new strategies and constantly seek best practices. This keeps the digital marketeer to be top of the game.

Some great opportunities in Digital Marketing include:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Marketing Automation Specialist
  • Mobile Marketing
  • Content Marketing
  • Email marketing
  • Media Planning and Strategy
  • Advertisement Copy
  • Social Media Marketing/Communications
  • Consumer Insights
  • eCommerce
  • Marketing Automation
  • Web analytics

What does the current job market look like?

As mentioned earlier, with the world slowly coming to terms with the ‘new-normal’ in this post Covid19 world, the role of digital marketeer becomes more relevant as more and more people go digital. It is now clear that there is a universal demand for digital marketing graduates in virtually every sector. With $330B spent on digital marketing globally in 2019 (Udacity), the demand is sure to rise in this post Covid19 world.

According to 2019 Marketing Hiring Trends by McKinley Marketing Partners, Digital Marketing jobs are among the most sought-after. In the report, 94% of companies hired at least one person for their (digital) marketing team, while 61% expressed their plan to add digital marketers to their team.

Figure 1: McKinley 2019 Marketing Hiring Trends

Additionally, India is also among the top countries in need of digital marketeers, according to the Digital Marketing Institute

Here’s the list (of countries that are facing a skills-gap)

  • Canada
  • India
  • America
  • United Arab Emirates
  • Australia
  • Ireland
  • Philippines

In India, Digital Marketing Manager figures as one of the most in-demand profiles in the field of Digital Marketing.

Here’s a telling Infographic

Figure from: UpGrad

How does one get started in Digital Marketing?

One of the best things about digital marketing is that you do don’t have to wait for an internship to get started. You can start to apply all you learned by creating and distributing engaging content, which can be part of your
impressive resume.

As the world waits indoors in this lock down, you can make the best of your time by signing up for courses in Digital Marketing online.

To get you started, here’s a list of the few free and/or affordable Digital Marketing Courses available online:

Course Name Duration Costs Involved  Provider 
Fundamentals of Digital Marketing 40 hours Free Google
SEMrush Free Online Courses on Digital Marketing 30 mins to 4 hours Free SEMrush
Google Ads Certification Course Self-paced Free Google
ClickMinded digital marketing certification
(7 courses)
Self-paced US$497 per course
(approx. ₹38,000)
Digital Marketing Specialist Self-paced ₹59999 total cost Simplilearn Solutions
SEO Training Course by Moz 3h 25m Free Moz
Email Marketing 3:18 h Free Hubspot Academy
Learn Digital Marketing the Right Way
(4 courses)
30 days/
US$99 total cost
(approx. ₹7,500)
Digital Marketing Courses and Tutorial
(different courses available)
Based on the course chosen Free Udemy
Become a Digital Marketer 3 months ₹58257 total cost Udacity

Whether you are a fresh graduate or a professional, you can always start your digital marketing journey. To get started, all you need to do is to practice the essential online marketing skills and techniques. Taking up a digital marketing course is one of the best ways to acquire those skills, the demand for which is only going to rise.

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Future of Work


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