7 Best Universities for Masters in Marketing UK [2024]

For most people in the world, an image of a bitten apple is synonymous with one of the largest tech companies in the world. It takes a genius marketer like Steve Jobs and his team to take something so innocuous and turn it into a global symbol. This is the power of marketing.

The truth is that a product or a service, no matter how great, needs to be marketed. Marketers connect consumers with the appropriate service providers using market analysis and advertising. A report by McKinsey on consumer trends states that “middle-class consumers globally will almost triple by 2030 (as emerging-market growth more than offsets stagnation in developed markets) and that more than 75 percent of the world’s population will own a mobile phone”. Considering the level of competition that exists in today’s economy and the digital revolution, the demand for marketing professionals is globally on the rise.

So, if the idea of being in marketing appeals to you, then a masters in marketing from UK is a great choice. This article will take you through all that you will need to know about pursuing a masters degree in marketing in the United Kingdom.

Why study for a Master’s in marketing in the UK?

The United Kingdom has a vibrant, multicultural landscape that attracts clients, creatives and marketing professionals from across the globe. It is home to a massive creative industry and offers tremendous growth potential and has an increasing demand for marketing professionals. Here are some of the reasons why you should consider a master’s in marketing in UK.

1. UK’s marketing industry:

Valued at over £18 billion, the UK’s marketing industry is extremely multifaceted and diverse, ranging from large global media and marketing organisations to local small enterprises and freelancers. Roles such as brand managers, content strategists and market research analysts are expected to be in high demand in 2024. “Mar-tech” will soon become the buzzword that infiltrates organisations irrespective of their size. An amalgamation of marketing technology, mar-tech will determine the direction that the UK’s marketing industry grows in.

2. World class universities:

There is no doubt that the UK is home to some of the top universities in the world, including the Imperial College Business School, the University of Warwick, Birmingham and Durham. By deciding to study in the UK, you can choose from over 140 institutions offering over 850 marketing courses across degrees. Another important advantage is that many of these universities work in close association with corporations and industry experts, allowing you to build professional networks from the time of your study.

3. Gain Transferable skills:

Besides the technical skills that you will learn in your Masters in Marketing programme, you will also be able to hone other skills such as effective communication, problem solving, basics of data analytics, critical and creative thinking. These are skills that can be put to full use across most industries.

4. Graduate Route Visa:

On completion of your masters degree in the UK, you can stay in the UK for up to two years via the Graduate Route. You can spend this time either working or looking for jobs in the UK. This adds valuable work experience on a global stage to your resume.

5. One-year masters degree:

Another important reason why international students choose the UK is the duration of study. Most postgraduate courses in the United Kingdom are one year long, when compared to the USA, Canada, Germany, Australia or New Zealand. This saves your time and the tuition fees while you can kickstart your career sooner.

What are the career opportunities after studying MS in marketing in the UK?

Marketing careers are blooming in the digital medium than traditional mediums. The last 6 months of 2021 saw a 63% growth global in marketing jobs. In 2023, a typical local business invested 5-10% of its revenue towards its digital marketing budget, while larger corporations went up to 14%.With digitalization becoming the order of the day, career opportunities for those in the field of digital marketing are constantly increasing and evolving.

Some of these jobs are as follows. The numbers in brackets indicate average salaries in 2023, according to Glassdoor.com.

  • Marketing Manager: Ensuring all the marketing strategies are working effectively and producing results. (£47,778)
  • Marketing Communications Manager: Developing and implementing marketing campaigns to promote products, services, or brands through various channels, including advertising, public relations, and direct marketing. (£56,800)
  • Event Marketing Manager: Planning and executing events to promote products, services, or brands.(£52,921)
  • Advertising Executive: Responsible for developing and executing advertising campaigns (£26,000 – £43,000)
  • Content Creator: Becoming an influencer on a particular niche and marketing several products or services to your followers. (£31,155)
  • Brand Manager: Working to develop and manage a brand’s image and reputation through advertising, events, and other marketing initiatives.(£53,528)
  • Market Research Analyst: Conducting market research to understand customer needs and preferences, and using that information to inform marketing strategies. (£44,124)
  • Digital Marketer: Leveraging social media to increase a brand, product, or service’s visibility across channels. (£30,000 to £60,000)

There are numerous careers that one can branch out to, after completing this degree.

What are the scholarship options for universities in the UK for a Master's in marketing?

When researching scholarships offered by a university (in-house scholarships), it is important to look into two categories. The first are awards or financial aid specifically tethered to your course or the department under which your course falls under. The second category is general in-house scholarships that are open to international students across disciplines.

The in-house scholarship options that are specifically adhered to Master’s in Marketing are limited. But many external scholarship options are fully funded and partly funded to cover the student’s tuition fees.

These scholarships are also offered in huge numbers so that everyone has the opportunity to study abroad. Some of such in-house scholarships and external scholarships are listed below:

  • Dean’s Excellence Scholarship Programme
  • Chancellor’s International Scholarships
  • Chevening scholarships
  • British Council GREAT scholarships
  • Commonwealth Scholarships
  • Rhodes Scholarships
  • Felix Scholarships
  • Charles Wallace India Trust Scholarships
  • Global Study Awards

Disclaimer: This video reflects details and rankings from 2023

What are the best universities for a Master’s of marketing in the UK?

Here are the top universities in the United kingdom that we have found as the best in teaching Marketing programmes. These are ranked as the best UK universities by the popular annual publication Quacquarelli Symonds (QS) university rankings.

S. No Name of the University QS Business Master’s Rankings Location
1 Imperial College Business School 3 London
2 Warwick Business School 11 Coventry
3 Alliance Manchester Business School 12 Manchester
4 University of Edinburgh Business School 13 Edinburgh
5 Cranfield School of Management 17 Cranfield
6 Bayes Business School (formerly Cass) 32 London
7 Durham University Business School 33 Durham

Source: QS Business Master’s Rankings 2023: Marketing
Note: TC Global Insights will update the table when QS 2024 rankings are published.

1.Imperial College Business School

Source: ICBL
Imperial college business school is an integrated part of Imperial university specialising in business and marketing. Ranked 3rd in the QS World University Rankings by Subject for a Marketing degree, ICBL is made up of experienced professionals and academics who bring a wealth of knowledge and experience to the classroom.

Why is it good to study here?

This marketing master’s degree comes with a specialised view called – the “Imperial College View” students have a well-rounded education, incorporating both traditional marketing concepts and the latest digital marketing techniques. Students from 4 different academic backgrounds are allowed to apply for the course.

Moreover, selected students are also given access to the “Online Primer Course” that contains basic quantitative skills, maths, and accounting before the start of the term to prepare them for the course.

During their year at Imperial College, one-to-one career consultation, practical workshops, recruitment events, and careers fairs are also conducted making it easy for students to set their foot string in the field, making it one of the top universities in London for masters in marketing.

Fees & scholarship options

Both international and UK students have the same fee of £34,400 for the year with a fixed deposit of £3,440 which is a part of the tuition fee. Payment in two installments can also be done by the students along with a 1% facility fee on the total amount.

Great – Imperial College London Scholarship and Imperial excellence scholarship each worth £10,000 and Dean’s Impact Scholarship are awarded to overseas students.

Eligibility and duration

Students who have completed their UG in Business Management Marketing, Economics, Psychology, Media, and Communications are eligible to apply for a Master in Strategic Marketing. In addition, an IELTS score of 7.0 and above or a TOEFL iBT score of 100 overall is also expected.
The on-campus course is of 1 year and the part-time online course is of 2-year duration.

Courses offered & admission process

Other than MSc Strategic marketing, they also offer courses on management such as,

  • MSc International Management
  • MSc Management
  • MSc Economics & Strategy for Business

Applications can be submitted on the official website of the college along with an application processing fee of £100. Students who have more than 3 years of work experience are given preference during admissions.

After applying, students shall upload their personal statement, CV, transcripts, English language certificates, and contact details. Selected candidates are required to go through an online interview. Those who secured admission will be notified via email after a few weeks of the interview.

2.Warwick Business School

Source: WBS
WBS started in the name of the School of Industrial Relations and Business Studies in 1967 with just 5 staff and 24 postgraduate students. Now they have more than 50,000 alumni in 167 countries and offer 15 postgraduate programs in various fields of business.

Why is it good to study here?

This course has a balanced mix of marketing and strategy which are the important theoretical and practical aspects respectively with an option to select a theory subject – Business in Practice module or to do a practical consultancy project as per their preference.

As per Graduate Market 2022, WBS is one of the top 6 UK universities sought after by employers. Moreover, they also provide career coaching called “WBS CareersPlus” and post job opportunities, events, and workshops to help students find their perfect career placements.

They also have a group called “WBS LinkedIn group” where more than 24000 alumni and current students are actively participating in networking and supporting each other.

Fees & scholarship options

The fee for international students is £34,550 for an academic year with a fixed deposit of £1,500 within 4 weeks of receiving the offer letter as part of the fee.

WBS provides eligible international Scholarships valued at £1 million+ for Students applying for postgraduate programs. Chancellor’s International Scholarships, Chevening scholarships, etc are some other external scholarship options for students.

Eligibility and duration

Applicants must have completed their undergraduate degree in any academic field from a recognized institution. In addition, the students are required to have an IELTS score of 7.0 and a TOEFL score of 100 and above or a PTE score of 70.
The duration of the course is 1 year.

Courses offered & admission process

Related to Msc in Marketing and Strategy, they also offer,

  • MSc Business Analytics
  • MSc Business with Marketing
  • MSc Business with Operations Management and
  • MSc International Business

To apply for this course,

  • Make your application at the University of Warwick’s application portal with supporting documents within the deadline of 2 August
  • Pay the application fee of £60
  • Wait for 8-12 weeks for the reply
  • If you are selected, the university will send you an offer letter.
  • Accept the offer letter within the time frame, pay the deposit, and secure your seat.

3.Alliance Manchester Business School

Source: Alliance MBS
Alliance Manchester Business School was founded in 1965 as one of the first two business schools and is the largest campus-based business and management school in the UK. Currently, they have more than 5000 students studying at their campus from over 150 countries.

Why is it good to study here?

This postgraduate marketing degree is ranked 3rd in the UK and 12th in the world as per QS Business Masters Rankings 2023. Alliance MBS offers students an opportunity to apply for an international exchange to gather wider knowledge and enhance the student’s employability in the global job market.

Starting with Fundamentals of Marketing Management till international marketing this course covers all the aspects of marketing. Their world-renowned faculty and close ties to industry leaders provide students with unrivalled opportunities for personal and professional growth.

They also offer an MSc Digital Marketing course which is subject to approval.

Fees & scholarship options

The tuition fee for foreign students is £30,000 per annum with a deposit of £1000 to secure admission.
Master’s scholarships for International students and sports scholarships are offered to eligible students. Other than that, Chevening Scholarships is the best external scholarship option for foreign students.

Eligibility and duration

  • Completion of Undergraduate degree with a grade above 65%
  • IELTS score of 7.0 overall or TOEFL score of 100 overall

Duration: 1 year

Courses offered & admission process

A Marketing MSc degree comes under the business degree which has the following courses:

  • MSc Digital Marketing
  • MSc Business Analytics
  • MSc Operations, Project and Supply Chain Management

Out of approximately 1900+ applications, only 89 deserving applications are selected and admitted. The applicants can submit their application from the college’s official website with a non-refundable application fee of £60. Statement of purpose, first and second-year transcripts, and English language certification are assessed along with the application. The selected candidates will be notified via email within a few weeks.

4.University of Edinburgh Business School

Source: University of Edinburgh
Ranked 13th in the QS University Rankings, The University of Edinburgh, founded in 1583, is one of the oldest and most prestigious universities. It is located in the city of Edinburgh and is known for its rich history, beautiful architecture, and world-class academic programs.

The university has a diverse student body, with over 50,000 students from over 140 countries.

Why is it good to study here?

Edinburgh University helps students to be recognized worldwide with the Edinburgh Award for Global Employability. This award program includes in-depth skill development courses, coaching sessions, and group activities that help in the student’s career development.

Additionally, program-specific opportunities like Treks, Guest lecturers, Practitioner focused projects, Career lounges, etc are held to increase networking opportunities with the industry experts. Moreover, popular companies like Accenture, Amazon, Henkel, AG, and Unilever are some of the recurring recruiters of this school.

Fees & scholarship options

The international tuition fee is £29,900 and Applicants receiving an offer of admission have to pay a deposit of £1,500 upfront. Dean’s Excellence Scholarship Programme, a merit-based scholarship worth £5,000 and £10,000, and Sustainability and Social Impact Scholarships, a scholarship for students with a record of social activities worth £5,000 and £10,000 are awarded by the university to foreign students.

Eligibility and duration

  • An undergraduate degree in a business or management-related subject is normally required with 60%+
  • IELTS score of 7.0 or TOEFL iBT score of 100 or PTE total of 70

The course duration is 1 Year.

Courses offered & admission process

  • Masters in Marketing
  • Masters in Marketing and Business Analysis

Ensure you meet all the eligibility requirements and apply for the course at the university website. A non-refundable application fee of £60 will be payable for the MSc in Marketing. Keep your personal statement, transcript, and references ready while submitting an application. Once done, the decision of the admission committee will be announced within 8 to 10 weeks of application.

5.Cranfield School of Management

Source: University of Cranfield
A part of the University of Cranfield, the Cranfield school of management was formally established in the year 1967 and it is one of the oldest business schools in Europe. More than 15,000 students study at Cranfield in its two campuses – Cranfield, Bedfordshire, and Shrivenham, southwest Oxfordshire.

Why is it good to study here?

Individual attention to each student is ensured with the student-to-staff ratio of 7:1. Moreover, the Cranfield campus is very near to London and easily accessible for students.

Graduates from this program have secured career opportunities in famous companies like Vodafone, Christian Dior, Henkel, Ernst & Young, Estée Lauder, Coca-Cola, etc. And also, 96% of Cranfield graduates are employed after their duration in the university.

Fees & scholarship options

MSc Marketing Full-time tuition fee costs £31,150 per annum.
Commonwealth Scholarships for Developing Countries and Chevening Scholarship, Charles Wallace Trusts, Postgraduate Solutions Bursary, etc are some of the many scholarships offered to foreign students.

Eligibility and duration

To be eligible, students need to have an honours degree or a Bachelor’s degree in a relevant professional subject and English language requirements state that a student should have an IELTS score of 6.5 overall TOEFL iBT 92 total or PTE with 65 overall.
Duration: 1 Year Full-time

Courses offered & admission process

Cranfield school of management offers MSc courses in the field like

  • Strategic Marketing
  • Marketing and Leadership
  • Management
  • Management and Entrepreneurship etc

Other than Msc, they also offer MBA programs, PhDs, and research degrees.
The application deadline for overseas students falls on in July. And the student can apply before that date through the university website with the supporting documents.

The admission team will review your qualifications and announce their decision via email within a few weeks. Foreign students might have to attend a telephone interview or video conference before receiving their offer letter.

6.Bayes Business School (formerly Class)

Source: BBS
Bayes Business School is a premier institution dedicated to providing students with a comprehensive and dynamic education in the field of business. With a focus on innovation, entrepreneurship, and leadership, BBS prepares students for successful careers in a rapidly changing global economy. The b-school affiliated to City, University of London, Bayes is one of the best colleges in London for masters in marketing.

Why is it good to study here?

BBS is closely connected to many start-ups in London where the students are provided an opportunity to understand the real-life aspects of marketing. Connecting with leading marketers from top brands such as Visa, Unilever, and Interbrand also adds to the experience that a student can gather.

The last term has the option to choose between a business research project or electives, based on the student’s further goal.

Fees & scholarship options

The fee for both UK students and international students is £31,000 with a £2,000 deposit paid within a month of receiving the offer letter.
The scholarships for MSc Marketing Strategy and Innovation offered by the school are limited.

Only the Course Scholarships are awarded to outstanding academic performers in a form of up to 20% of the tuition fees. The student can make use of external scholarships like the Chevening scholarship to study for this degree.

Eligibility and duration

The entry requirement for this course is,

  • Completion of a Bachelor’s degree in any academic background
  • Overall score of 7.0 in IELTS or an overall score of 69 on PTE academic or an overall score of 100 on TOEFL iBT

The duration of the course is 1 year.

Courses offered & admission process

This school offers many other UG, PG, and Ph.D. courses with MSC Marketing Strategy and Innovation the only postgraduate course in the marketing field.
This course’s deadline is in August and the application process takes place on the university’s website.

Transcripts, Grades, CV, and Personal statements should be submitted along with the application. Applicants selected by the Admissions Panel may be invited to an online interview. The selected candidates will be sent an offer letter after a few weeks of the interview.

7.Durham University Business School

Source: Durham University

Durham University is one of the top 100 universities ranked by the QS World University Rankings. It was established in 1965 and is located at Durham, a scenic place, with currently more than 20,000 students studying at this university.

Why is it good to study here?

Durham University works in association with The Chartered Institute of Marketing (CIM), an institution for marketers worldwide. The CIM Graduate Gateway award provided to the students after completing this Master’s program is of great value when hunting for jobs.

Moreover, the university has an intensive teaching method with Seminars, Case studies, and real-life projects. In addition, Durham University also offers global exposure to the students through its unique “Dissertation Abroad scheme” where the student has the opportunity to write a research paper on the university’s international partner. The study experience is also enhanced with guest lectures from Google, Deloitte, and Sage which provides an opportunity for students to gain insights from industry experts.

Fees & scholarship options

The Master’s programme costs £31,500 per year for international students.
More than 40+ students are awarded Masters Achievement Scholarships worth Up to £7,500 off tuition fees by the university. No separate scholarship application is necessary as it is applicable to all students pursuing a master’s programme at Durham university.
For further information about scholarships, click here.

Eligibility and duration

The entry requirement for this course is as follows:

  • Bachelor’s degree in any field is welcomed
  • An IELTS score of 6.5 and above or TOEFL iBT score of 92 or above or a PTE score of 62 and above
  • The length of the course is 1 year of full time.

Courses offered & admission process

Durham University offers more than 200 undergraduate courses and 100 postgraduate courses. Other courses related to marketing are Msc business analytics and MSc management.
The application for this master’s program starts on 1st October. The application process is done through the official website and has to be made with English test results, UG degree certificate, and other transcripts along with the payment of £60 as an application fee. The admission team will notify you via email and send you an offer letter if you are selected. Please note that the acceptance of the offer must be made within 6 weeks of receiving it.

How to apply for masters in marketing UK

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