7 Best Universities for Masters in Marketing UK [2023]

It’s no secret that Steve Jobs, the co-founder of Apple, was one of the greatest marketing professionals in the world.

So genius was his marketing that when you see a half-bitten apple, you think of the brand Apple. That’s the power of marketing and great marketers. Steve Jobs was not just an entrepreneur, he was also a strategic marketer who masterfully used marketing to make Apple into what it became.

The truth is that a product, no matter how great, needs to be marketed. Marketers connect consumers with the appropriate service providers using market analysis and advertising. And, here’s the thing to know. The demand for marketers is going to rise exponentially in the next few decades.

Why’s that?

Because spending will grow and when people spend, they have the power to choose, and brands will need to get their attention by standing out. A report by McKinsey on consumer trends states that “middle-class consumers globally will almost triple by 2030 (as emerging-market growth more than offsets stagnation in developed markets) and that more than 75 percent of the world’s population will own a mobile phone”.

So if the idea of being in marketing appeals to you, then a degree in marketing may be what you need. So, if you are planning to pursue a master’s in Marketing Degree abroad, it may be a great idea to look at UK universities.

Why study for a Master’s in marketing in the UK?

The UK is a vibrant, multicultural city that is home to some o the world’s best brands and organizations. The country offers tremendous growth potential, whether you work for an organization or set up your own agency.

Moreover, the average marketer’s salary in the UK is impressive. It starts at £26,000 and can rise up to  £75000 if you have a master’s degree. A master’s degree in marketing from a reputable university will add weight to your resume, making your job search easier.

These universities not only help you to get started on a great career path, but they also arm you with the necessary knowledge, skill, and real-life experience that you need to become an expert marketer. Your chances of landing a great marketing role are high when you have a master’s degree from one of the UK’s leading universities.

What are the career opportunities after studying MS in marketing in the UK?

Marketing careers are blooming in the digital medium than traditional mediums. The last 6 months of 2021, saw a 63% growth in marketing jobs. As the world is moving closer to a world of digitalization, career opportunities for those who are in the digital marketing field are also increasing. There are diverse opportunities in the marketing field with most career opportunities in the digital marketing field.

Some of these jobs are:

  • Marketing Manager: Ensuring all the marketing strategies are working effectively and producing results.
  • Marketing Communications: Developing and implementing marketing campaigns to promote products, services, or brands through various channels, including advertising, public relations, and direct marketing.
  • Event Marketing: Planning and executing events to promote products, services, or brands.
  • Advertising Executive: Responsible for developing and executing advertising campaigns
  • Content Creator: Becoming an influencer on a particular niche and marketing several products or services to your followers.
  • Brand Manager: Working to develop and manage a brand’s image and reputation through advertising, events, and other marketing initiatives.
  • Market Research Analyst: Conducting market research to understand customer needs and preferences, and using that information to inform marketing strategies.
  • Digital Marketer: Leveraging social media to increase a brand, product, or service’s visibility across channels.

There are numerous careers that one can branch out to, after completing this degree.

What are the scholarship options for universities in the UK for a Master's in marketing?

The in-house scholarship options that are specifically adhered to Master’s in Marketing are limited. But many external scholarship options are fully funded and partly funded to cover the student’s tuition fees.

These scholarships are also offered in huge numbers so that everyone has the opportunity to study abroad. Some of such in-house scholarships and external scholarships are listed below:

  • Dean’s Excellence Scholarship Programme
  • Chancellor’s International Scholarships
  • Chevening scholarships
  • British Council GREAT scholarships

What are the best universities for a Master’s of marketing in the UK?

Here are the top 7 universities in the United kingdom that we have found as the best in teaching Marketing programmes. These are ranked as the best universities by the popular annual publication Quacquarelli Symonds (QS) university rankings.

S. No Name of the University QS Business Master’s Rankings Location
1 Imperial College Business School 3 London
2 Warwick Business School 11 Coventry
3 Alliance Manchester Business School 12 Manchester
4 University of Edinburgh Business School 13 Edinburgh
5 Cranfield School of Management 17 Cranfield
6 Bayes Business School (formerly Cass) 32 London
7 Durham University Business School 33 Durham

Source: QS Business Master’s Rankings 2023: Marketing

1.Imperial College Business School

Source: ICBL
Imperial college business school is an integrated part of Imperial university specialising in business and marketing. Ranked 3rd in the QS World University Rankings by Subject for a Marketing degree, ICBL is made up of experienced professionals and academics who bring a wealth of knowledge and experience to the classroom.

Why is it good to study here?

This marketing master’s degree comes with a specialised view called – the “Imperial College View” students have a well-rounded education, incorporating both traditional marketing concepts and the latest digital marketing techniques. Students from 4 different academic backgrounds are allowed to apply for the course.

Moreover, selected students are also given access to the “Online Primer Course” that contains basic quantitative skills, maths, and accounting before the start of the term to prepare them for the course.

During their year at Imperial College, one-to-one career consultation, practical workshops, recruitment events, and careers fairs are also conducted making it easy for students to set their foot string in the field.

Fees & scholarship options

Both international and UK students have the same fee of £34,400 for the year with a fixed deposit of £3,440 which is a part of the tuition fee. Payment in two installments can also be done by the students along with a 1% facility fee on the total amount.

Great – Imperial College London Scholarship and Imperial excellence scholarship each worth £10,000 and Dean’s Impact Scholarship are awarded to overseas students.

Eligibility and duration

Students who have completed their UG in Business Management Marketing, Economics, Psychology, Media, and Communications are eligible to apply for a Master in Strategic Marketing. In addition, an IELTS score of 7.0 and above or a TOEFL iBT score of 100 overall is also expected.
The on-campus course is of 1 year and the part-time online course is of 2-year duration.

Courses offered & admission process

Other than MSc Strategic marketing, they also offer courses on management such as,

  • MSc International Management
  • MSc Management
  • MSc Economics & Strategy for Business

Applications can be submitted on the official website of the college along with an application processing fee of £100. Students who have more than 3 years of work experience are given preference during admissions.

After applying, students shall upload their personal statement, CV, transcripts, English language certificates, and contact details. Selected candidates are required to go through an online interview. Those who secured admission will be notified via email after a few weeks of the interview.

2.Warwick Business School

Source: WBS
WBS started in the name of the School of Industrial Relations and Business Studies in 1967 with just 5 staff and 24 postgraduate students. Now they have more than 50,000 alumni in 167 countries and offer 15 postgraduate programs in various fields of business.

Why is it good to study here?

This course has a balanced mix of marketing and strategy which are the important theoretical and practical aspects respectively with an option to select a theory subject – Business in Practice module or to do a practical consultancy project as per their preference.

As per Graduate Market 2022, WBS is one of the top 6 universities sought after by employers. Moreover, they also provide career coaching called “WBS CareersPlus” and post job opportunities, events, and workshops to help students find their perfect career placements.

They also have a group called “WBS LinkedIn group” where more than 24000 alumni and current students are actively participating in networking and supporting each other.

Fees & scholarship options

The fee for international students is £33250 for an academic year with a fixed deposit of £1,500 within 4 weeks of receiving the offer letter as part of the fee.

WBS provides eligible international Scholarships valued at £1 million+ for Students applying for postgraduate programs. Chancellor’s International Scholarships, Chevening scholarships, etc are some other external scholarship options for students.

Eligibility and duration

Applicants must have completed their undergraduate degree in any academic field from a recognized institution. In addition, the students are required to have an IELTS score of 7.0 and a TOEFL score of 100 and above or a PTE score of 70.
The duration of the course is 1 year.

Courses offered & admission process

Related to Msc in Marketing and Strategy, they also offer,

  • MSc Business Analytics
  • MSc Business with Marketing
  • MSc Business with Operations Management and
  • MSc International Business

To apply for this course,

  • Make your application at the University of Warwick’s application portal with supporting documents within the deadline of 2 August 2023
  • Pay the application fee of £60
  • Wait for 8-12 weeks for the reply
  • If you are selected, the university will send you an offer letter.
  • Accept the offer letter within the time frame, pay the deposit, and secure your seat.

3.Alliance Manchester Business School

Source: Alliance MBS
Alliance Manchester Business School was founded in 1965 as one of the first two business schools and is the largest campus-based business and management school in the UK. Currently, they have more than 5000 students studying at their campus from over 150 countries.

Why is it good to study here?

This postgraduate marketing degree is ranked 3rd in the UK and 12th in the world as per QS Business Masters Rankings 2023. Alliance MBS offers students an opportunity to apply for an international exchange to gather wider knowledge and enhance the student’s employability in the global job market.

Starting with Fundamentals of Marketing Management till international marketing this course covers all the aspects of marketing. Their world-renowned faculty and close ties to industry leaders provide students with unrivalled opportunities for personal and professional growth.

They also offer an MSc Digital Marketing course which is subject to approval.

Fees & scholarship options

The tuition fee for foreign students is £29,000 per annum with a deposit of £1000 to secure admission.
Master’s scholarships for International students 2023 entry and sports scholarships are offered to eligible students. Other than that, Chevening Scholarships is the best external scholarship option for foreign students.

Eligibility and duration

  • Completion of Undergraduate degree with a grade above 65%
  • IELTS score of 7.0 overall or TOEFL score of 100 overall

Duration: 1 year

Courses offered & admission process

A Marketing degree comes under the business degree which has the following courses:

  • MSc Digital Marketing
  • MSc Business Analytics
  • MSc Operations, Project and Supply Chain Management

Out of approximately 1900+ applications, only 89 deserving applications are selected and admitted. The applicants can submit their application from the college’s official website with a non-refundable application fee of £60. Statement of purpose, first and second-year transcripts, and English language certification are assessed along with the application. The selected candidates will be notified via email within a few weeks.

4.University of Edinburgh Business School

Source: University of Edinburgh
Ranked 13th in the QS University Rankings, The University of Edinburgh, founded in 1583, is one of the oldest and most prestigious universities. It is located in the city of Edinburgh and is known for its rich history, beautiful architecture, and world-class academic programs.

The university has a diverse student body, with over 50,000 students from over 140 countries.

Why is it good to study here?

Edinburgh University helps students to be recognized worldwide with the Edinburgh Award for Global Employability. This award program includes in-depth skill development courses, coaching sessions, and group activities that help in the student’s career development.

Additionally, program-specific opportunities like Treks, Guest lecturers, Practitioner focused projects, Career lounges, etc are held to increase networking opportunities with the industry experts. Moreover, popular companies like Accenture, Amazon, Henkel, AG, and Unilever are some of the recurring recruiters of this school.

Fees & scholarship options

The international tuition fee is£28,200 and Applicants receiving an offer of admission has to pay a deposit of £1,500 upfront.
Dean’s Excellence Scholarship Programme, a merit-based scholarship worth £5,000 and £10,000, and Sustainability and Social Impact Scholarships, a scholarship for students with a record of social activities worth £5,000 and £10,000 are awarded by the university to foreign students.

Eligibility and duration

  • An undergraduate degree in a business or management-related subject is normally required with 60%+
  • IELTS score of 7.0 or TOEFL iBT score of 100 or PTE total of 70

The course duration is 1 Year.

Courses offered & admission process

  • Marketing
  • Marketing and Business Analysis

Ensure you meet all the eligibility requirements and apply for the course at the university website. A non-refundable application fee of £60 will be payable for the MSc in Marketing. Keep your personal statement, transcript, and references ready while submitting an application. Once done, the decision of the admission committee will be announced within 8 to 10 weeks of application.

5.Cranfield School of Management

Source: University of Cranfield
A part of the University of Cranfield, the Cranfield school of management was formally established in the year 1967 and it is one of the oldest business schools in Europe. More than 15,000 students study at Cranfield in its two campuses – Cranfield, Bedfordshire, and Shrivenham, southwest Oxfordshire.

Why is it good to study here?

Individual attention to each student is ensured with the student-to-staff ratio of 7:1. Moreover, the Cranfield campus is very near to London and easily accessible for students.

Graduates from this program have secured career opportunities in famous companies like Vodafone, Christian Dior, Henkel, Ernst & Young, Estée Lauder, Coca-Cola, etc. And also, 96% of Cranfield graduates are employed after their duration in the university.

Fees & scholarship options

MSc Marketing Full-time tuition fee costs £29,670 per annum.
Commonwealth Scholarships for Developing Countries and Chevening Scholarship, Charles Wallace Trusts, Postgraduate Solutions Bursary, etc are some of the many scholarships offered to foreign students.

Eligibility and duration

To be eligible, students need to have an honours degree or a Bachelor’s degree in a relevant professional subject and English language requirements state that a student should have an IELTS score of 6.5 overall TOEFL iBT 92 total or PTE with 65 overall.
Duration: 1 Year Full-time

Courses offered & admission process

Cranfield school of management offers MSc courses in the field like

  • Strategic Marketing
  • Marketing and Leadership
  • Management
  • Management and Entrepreneurship etc

Other than Msc, they also offer MBA programs, PhDs, and research degrees.
The application deadline for overseas students falls on 3 July 2023. And the student can apply before that date through the university website with the supporting documents.

The admission team will review your qualifications and announce their decision via email within a few weeks. Foreign students might have to attend a telephone interview or video conference before receiving their offer letter.

6.Bayes Business School (formerly Class)

Source: BBS
Bayes Business School is a premier institution dedicated to providing students with a comprehensive and dynamic education in the field of business. With a focus on innovation, entrepreneurship, and leadership, BBS prepares students for successful careers in a rapidly changing global economy.

Why is it good to study here?

BBS is closely connected to many start-ups in London where the students are provided an opportunity to understand the real-life aspects of marketing. Connecting with leading marketers from top brands such as Visa, Unilever, and Interbrand also adds to the experience that a student can gather.

The last term has the option to choose between a business research project or electives, based on the student’s further goal.

Fees & scholarship options

The fee for both UK students and international students is £28,800 with a £2,000 deposit paid within a month of receiving the offer letter.
The scholarships for MSc Marketing Strategy and Innovation offered by the school are limited.

Only the Course Scholarships are awarded to outstanding academic performers in a form of up to 20% of the tuition fees. The student can make use of external scholarships like the Chevening scholarship to study for this degree.

Eligibility and duration

The entry requirement for this course is,

  • Completion of a Bachelor’s degree in any academic background
  • Overall score of 7.0 in IELTS or an overall score of 69 on PTE academic or an overall score of 100 on TOEFL iBT

The duration of the course is 1 year.

Courses offered & admission process

This school offers many other UG, PG, and Ph.D. courses with MSC Marketing Strategy and Innovation the only postgraduate course in the marketing field.
This course’s deadline is in August 2023 and the application process takes place on the university’s website.

Transcripts, Grades, CV, and Personal statements should be submitted along with the application. Applicants selected by the Admissions Panel may be invited to an online interview. The selected candidates will be sent an offer letter after a few weeks of the interview.

7.Durham University Business School

Source: Durham University

Durham University is one of the top 100 universities ranked by the QS World University Rankings. It was established in 1965 and is located at Durham, a scenic place, with currently more than 20,000 students studying at this university.

Why is it good to study here?

Durham University works in association with The Chartered Institute of Marketing (CIM), an institution for marketers worldwide. The CIM Graduate Gateway award provided to the students after completing this Master’s program is of great value when hunting for jobs.

Moreover, the university has an intensive teaching method with Seminars, Case studies, and real-life projects. In addition, Durham University also offers global exposure to the students through its unique “Dissertation Abroad scheme” where the student has the opportunity to write a research paper on the university’s international partner. The study experience is also enhanced with guest lectures from Google, Deloitte, and Sage which provides an opportunity for students to gain insights from industry experts.

Fees & scholarship options

The Master’s programme costs £29,500 per year for international students.
More than 40+ students are awarded Masters Achievement Scholarships worth Up to £7,500 off tuition fees by the university. No separate scholarship application is necessary as it is applicable to all students pursuing a master’s programme at Durham university.
For further information about scholarships, click here.

Eligibility and duration

The entry requirement for this course is as follows:

  • Bachelor’s degree in any field is welcomed
  • An IELTS score of 6.5 and above or TOEFL iBT score of 92 or above or a PTE score of 62 and above
  • The length of the course is 1 year of full time.

Courses offered & admission process

Durham University offers more than 200 undergraduate courses and 100 postgraduate courses. Other courses related to marketing are Msc business analytics and MSc management.
The application for this master’s program starts on 1st October 2023. The application process is done through the official website and has to be made with English test results, UG degree certificate, and other transcripts along with the payment of £60 as an application fee. The admission team will notify you via email and send you an offer letter if you are selected. Please note that the acceptance of the offer must be made within 6 weeks of receiving it.

How to apply for masters in marketing UK

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