For most people in the world, an image of a bitten apple is synonymous with one of the largest tech companies in the world. It takes a genius marketer like Steve Jobs and his team to take something so innocuous and turn it into a global symbol. This is the power of marketing.
The truth is that a product or a service, no matter how great, needs to be marketed. Marketers connect consumers with the appropriate service providers using market analysis and advertising. A report by McKinsey on consumer trends states that “middle-class consumers globally will almost triple by 2030 (as emerging-market growth more than offsets stagnation in developed markets) and that more than 75 percent of the world’s population will own a mobile phone”. Considering the level of competition that exists in today’s economy and the digital revolution, the demand for marketing professionals is globally on the rise.
So, if the idea of being in marketing appeals to you, then a masters in marketing from UK is a great choice. This article will take you through all that you will need to know about pursuing a masters degree in marketing in the United Kingdom.