It’s no secret that Steve Jobs, the co-founder of Apple, was one of the greatest marketing professionals in the world.
So genius was his marketing that when you see a half-bitten apple, you think of the brand Apple. That’s the power of marketing and great marketers. Steve Jobs was not just an entrepreneur, he was also a strategic marketer who masterfully used marketing to make Apple into what it became.
The truth is that a product, no matter how great, needs to be marketed. Marketers connect consumers with the appropriate service providers using market analysis and advertising. And, here’s the thing to know. The demand for marketers is going to rise exponentially in the next few decades.
Because spending will grow and when people spend, they have the power to choose, and brands will need to get their attention by standing out. A report by McKinsey on consumer trends states that “middle-class consumers globally will almost triple by 2030 (as emerging-market growth more than offsets stagnation in developed markets) and that more than 75 percent of the world’s population will own a mobile phone”.
So if the idea of being in marketing appeals to you, then a degree in marketing may be what you need. So, if you are planning to pursue a master’s in Marketing Degree abroad, it may be a great idea to look at UK universities.