Best MBAs in the USA are:
- Harvard Business School
- Penn (Wharton)
- MIT (Sloan)
- Columbia Business School
- Stanford Graduate School of Business
- UC Berkeley (Haas)
- Chicago (Booth)
- UCLA (Anderson)
- Northwestern (Kellogg)
- Yale School of Management
Pursuing an MBA from a reputed college in a global ed destination can open up a wide range of career opportunities. There are multiple branches and specialisations in the field of MBA which primarily focus on catering to the needs and demands of organisations.
Specialisations give the student a chance to get advanced knowledge of one particular area of study. Banking, Finance, Marketing, Insurance, and Healthcare are a few major industries where MBA with specialisations are offered.
The following are the most popular specialisations in MBA:
Out of these specialisations, MBA in Marketing is one of the well-regarded and top-remunerated streams which is always in demand across nations. An MBA in Marketing is an MBA course with a specialisation in the Marketing sector. This course will provide all the required skill sets to find career opportunities in the Marketing sector. This is one of the oldest fields of specialisation in management studies and also a field that provides multiple job opportunities for graduate students.
MBA in Marketing will cover topics like advertising, branding, marketing, online marketing, market research and also consumer behaviour. All the advertisements that come to us in the form of visual, printed, and other means are successfully created by an MBA in Marketing graduate who has well read the minds of the people and the current trend of society. The graduates research consumer behaviour and create products that will be most appropriate for a particular market and society.
Marketing is one field that every organisation thrives on; irrespective of the product or the kind of work, every organisation requires a strong marketing team that works towards popularising the brand through advertisements, sales, promotions, and other forms of marketing. From the generation of newspaper advertisements and radio advertisements, the field of marketing has grown enormously to assimilate the modern ways of digital marketing, online marketing, affiliate marketing and search engine marketing.
Following are the major subjects that are part of an MBA in Marketing course:
Well-remunerated and rewarding career opportunities in the top destinations around the world are one of the main reasons students prefer pursuing an MBA in Marketing. According to the U.S. bureau of labor statistics, the career opportunities in the field of advertising, promotions, and marketing will grow by 10 percent in the coming ten years, and this is much faster than the average of all the other jobs. This growth will result in an increase of 33,700 jobs in the advertising and marketing sector of the US alone in the next ten years.
Following are the major career roles for an MBA in Marketing graduate:
The other reason why an MBA in marketing stands out of all the other specialisations is the versatility of the field. Having an MBA in Marketing from an international university will allow the graduate student to be part of a wide variety of fields. Pretty much all businesses now thrive on their marketing team, and this helps marketers work across all industries, be it food, healthcare, technology, cosmetics, education, or retail; it’s the marketing team that is the backbone of an organisation.
Put your creativity and innovation to work. The MBA in Marketing will enhance your creativity and will help you come up with innovative ideas that match the needs of the changing globalised society. The MBA in Marketing will be a challenging course challenging minds as constantly you will have to come up with new and unique ways of ideas to outsmart others. So you will be working every day with your own creativity and innovation to come up with new thoughts and ideas.
According to the U.S. bureau of labor statistics data, the median annual remuneration of a marketing manager is $133,380 per year, this is one of the best remuneration received by an MBA graduate irrespective of the specialisation.
This is not just the case in the US alone, according to the data by PayScale, the annual remuneration of an MBA in Marketing graduate rages from 6 lakh to 20 lakh in India. In India, the annual remuneration largely depends on the work experience, type of company, sector, and city of work.
A few of the top recruiters in the field of marketing are HDFC bank, McCann Erickson, Byjus, Ogilvy, Accenture, Citi bank, Vodafone, Amazon, Flipkart, HP, Dell, TATA, Wipro, P&G, Hindustan Unilever, Himalaya, Marico, HUL and Kotak Mahindra.
In the UK, an MBA in Marketing graduate will have an average salary of £45,961 per year, and also, there will be an additional average cash compensation of £5,633. Most of the well-paid marketing jobs in the UK are city-specific, and London tops this list.
According to the data by the payscale, an MBA in Marketing graduate will earn a whooping AUD 96k a year in Australia. Senior Product Manager, Business Development Manager, Marketing Manager, and Regional Managing Director are a few of the top remunerated careers in this field in Australia. The average remuneration of the careers will be around AU$125,863.
The average salary of an MBA in marketing graduate in Canada is also one of the best in class; according to Glassdoor, the national average salary for an MBA in Marketing graduate in Canada is $59,624.
MBA: Vice president of marketing, senior product manager, director of marketing, chief executive officer (CEO), Advertising and promotions manager, and market research analyst are a few popular career roles that an MBA in Marketing can help graduates to get.
An MBA in Marketing will be a two-year program that helps a student specialise in the area of marketing. The MBA program will emphasise more on subjects like leadership skills, finance, business statistics, business ethics, operational organisation, and business management, along with all the necessary topics related to marketing.
MBA programs will also utilise case studies that will help the student prepare to become future business leaders and address real-life business challenges. An MBA in Marketing will provide all the necessary theoretical knowledge in the field of marketing along with a platform to apply the theoretical knowledge.
This will give the students a chance to do an internship to apply theoretical knowledge in real-life situations to see the applicability of the theories learned in the classrooms. Work experience is one of the most important criteria to get admission for an MBA in Marketing at a top university.
The main focus will be on market research, global marketing, advertising, branding, online marketing, and digital marketing.
Masters: Sales manager, SEO specialist, brand development specialist, research analyst, copywriter, public relations officer, and market and digital marketing are some of the career roles that a master’s in marketing can help graduates to get.
A master’s degree in marketing will focus more on marketing and very less on operational management, business statistics, leadership and business management. The master’s degree will also focus on consumer behaviour and marketing strategies, but the syllabus will only have an overview of legal issues, business principles and brand development.
A Master’s degree in Marketing will help the students learn the theories, concepts and strategies and will give them all the necessary theoretical knowledge of Marketing. So a master’s degree program in Marketing is the best pick for those looking to pursue careers specifically in marketing capacities. Work experience is not a mandatory criterion to pursue a master’s in marketing.
The main focus will be on: marketing theory, consumer behaviour, designing marketing research, and research design.
MBA in Marketing is a course that can help a lot of creative people get their dream job, as this is one of the most in-demand careers around the world. The cost to study this course largely depends on the destination, program and university.
To pursue an MBA in Marketing from the top universities in the US, it will cost $74,919 per year (full-time); this only includes tuition fees and not the enrolment fees. Stanford Graduate School of Business, Harvard Business School, Penn (Wharton), and MIT (Sloan) are a few top universities in the US where students can pursue an MBA in Marketing.
Coventry University, Nottingham Trent University, University of South Wales, Bangor University and the University of Sunderland are a few top universities in the UK to pursue an MBA in Marketing. The average cost to pursue an MBA in Marketing at these universities will be around £16,100 per year, and this doesn’t include the material cost or any other expenses.
Curtin University, Perth, University Of South Australia, Adelaide, Bond University, Gold Coast and Curtin Business School, Perth, are a few top universities in Australia where students can pursue an MBA program in Marketing. The average tuition fee to pursue this program in these universities will be around AUD 32550.
York University, McGill University, University of Western Ontario and Queen’s University are the top universities in Canada to pursue an MBA in Marketing. All these universities are ranked under the top 100 QS university list and offer a wide range of scholarships for intentional students. The average tuition fee to pursue this program in these universities will be around Canadian $ 5000.
|Kellogg School of Management – Northwestern University||9||$ 78,276||One to two years||Four-year bachelor’s degree from the US or equivalent international college-level degree
GPA over 3.0
TOEFL-iBT score of 100
250 USD as an application fee
|Wharton B-School – University of Pennsylvania||347||$84, 874||Two years||Background Information
Application Fee- $275
Transcripts (unofficial or official)
Two Letters of Recommendation
GMAT or GRE Score
English Language Test Score
|Fuqua School of Business- Duke University||25th rank for Masters In Management||$71,750||Two years||The degree received and date conferred
Self-reported test scores
GMAT, GRE, and Executive Assessment (EA) scores
There is no minimum test score requirement
Will accept scores up to 5 years old
|Coventry University||651-700||£20,500||One year||An honours undergraduate degree (minimum 2:2) or equivalent in an academic discipline relevant to Business and Management.
IELTS 6.5 overall, with no component lower than 5.5
Students must achieve 60% or a minimum CGPA of 2.75 in a bachelor’s Honours Degree.
|Nottingham Trent University||501||£22,800||One to two years||2:2 degree
3-5 years of professional experience
If you do not have an undergraduate degree, the university will accept 8+ years of professional experience. For a 1-year master’s program, the student will need a 6.5 grade overall with a minimum of 5.5 in each component.
|University of South Australia||274||AUD 37,800||Two years||A completed bachelor’s degree ( in BBA or related fields) from a recognised higher education institution or equivalent IELTS with 6.5|
Established in 1908, Kellogg School of Management at Northwestern University is the business school of Northwestern University. This is one of the top-rated and well-acclaimed private research business schools in the US, which has a PG enrolment of more than 1200 students.
Marketing, management sciences, and decision sciences are a few fields of studies in which the students and alumni of the universities have had significant contributions. It is the first school in the world to launch a one-year-long MBA program, and currently, the university has an acceptance percentage of 20%.
MBA is one of the most popular courses offered by the university, and the school offers 18 major areas of study, such as Accounting Information & Management, Marketing, Analytical Finance, HR, Entrepreneurship & Innovation, and International Business.
According to the QS ranking of top business schools around the world, the Kellogg School of Management is awarded 14th rank in the world and 8th in the US, and according to the US new ranking, the Kellogg School of Management is ranked 3rd in the world, and the MBA in Marketing program in the school is ranked #1.
The school offers an accelerated MBA option for candidates with a business education and focused career goals. The students can bypass core courses, take electives that match their objectives and build their network. The school also offers a regular two-year MBA program which explores a variety of interests and disciplines while developing management and leadership skills.
Accounting, economics, entrepreneurship, finance, general management, health care administration, leadership, marketing, not-for-profit management, production/operations management, organizational behaviour, portfolio management, public administration, public policy, real estate, quantitative analysis/statistics and operations research, and technology are the departments and concentrations offered by the Kellogg School of Management.
According to the university data, 99% of the students received an offer letter within three months of their graduation. Technology, construction, financial services, health care, consumer packages and goods are the top industries in which graduates work. $165K is the median base salary received by the graduates of the school, and $ 30 K is the median signing bonus.
Following are the major campus recruiters of the Kellogg School of Management:
The average tuition fee to study an MBA program at the Kellogg School of Management will be around $108,016 for a one-year program and $78,276 for a two years program, and this includes tuition fees and also material charges, but this doesn’t include housing or other expenses.
Following are a few popular scholarships that an MBA in marketing students can apply for at the Kellogg School of Management:
The University of Pennsylvania, founded in 1740, is a private Ivy League research university in Philadelphia and also the fourth oldest higher education institution in the US. The university has an acceptance rate of 5.9% overall, and it’s one of the learning educational institutions around the world.
The university has contributed significantly to producing path-breaking research and has a research grant for supporting in-house research scholars. The Wharton B-school is the popular business school of the University of Pennsylvania, which was established in 1881. Presently the Wharton B-School has 5062 students enrolled on their UG, PG and Ph.D. programs and 1784 studies out of these are enrolled on their MBA program. Wharton B-School is one of the most prestigious business schools in the world and also one of the oldest collegiate business schools, having been established in 1881.
Wharton B-School has close to 90,000 alumni worldwide, and Jeff Weiner, CEO of LinkedIn and J.D. Power, is the most notable alumni of the school. There are presently 235 faculty who are part of this business school, and the school offers more than 13,000+ executives in programs. The business school is also popular for its research outcomes and has more than 20 research centres to support the path-breaking research outcomes of the students.
Following are the major departments and concentrations of the Wharton B-School: accounting, e-commerce, economics, entrepreneurship, ethics, finance, general management, health care administration, human resources management, insurance, international business, marketing, production/operations management, public policy, real estate, and quantitative analysis/statistics and operations research.
According to the MBA career statistics report, in 2022, more than 98 percent of MBA graduates from the Wharton B-School received job offers in 25 business sectors. According to the report, there were 754 students in the class of 2021 and 99% of reported job offers and 96% of the job acceptance.
The report also says that 8.8% accepted jobs in start-ups. $155,000 was the median annual salary received by the students, and a median guaranteed bonus of $30,000 was provided to the students. The class has representation from over 63 countries, and 30% of the class was international students.
The average tuition fee at Wharton B-School – University of Pennsylvania will be around $84,874 per year, and this includes tuition fees and also material charges, but this doesn’t include housing or other expenses.
Wharton provides a broad range of fellowship opportunities for many exceptional students. Following are the top fellowships offered by the school:
Established in 1969, Fuqua School of Business is a popular business school at Duke University in North Carolina. The college provides graduate programs, Ph.D. programs, and short courses on executive education.
Presently the college has an enrolment of more than 1,300 students, and the MBA of this school was ranked 9th best by The Economist in 2019. The college is ranked 6th for its low acceptance rate and 10th for having the highest application percentage. MBA is the most popular program in the college, and the research outcomes of the college are something that has always been phenomenal.
MBA at Fuqua School of Business is offered in four formats, daytime MBA, accelerated daytime MBA, global Executive MBA and weekend executive MBA. The full-time program and three programs for working professionals are intended for a variety of experience levels, and this is mainly focused on providing a portfolio of options for prospective students to find the best fit in their dream careers.
The daytime MBA is offered with a specialisation in marketing. So the interested student can pursue the day time MBA with a specialisation in marketing without any extra charge, whereas the student enrolled in the global executive and weekend executive MBA will have the option to earn the specialisation in marketing by paying an additional fee.
Fuqua School of Business-Duke University is popular for its placements, The school is ranked 12th for US graduate employability by the rankings. The university has a career centre that functions throughout the year to provide the graduate student with the best employment opportunities. They function in preparing the student for industry-ready career networking, building a resume, CV and professional development. 96% of the graduates from the school get employed within two years of graduation, and the median salary received by the graduates is around $ 141,109.
Google, Aecom Corporation, Deloitte, Pfizer, Inc, Accenture, Microsoft, Amazon, Jones Lang LaSalle Medtronic, and Abbot are the major recruiters of the school. Executive MBA and MBA are the top remunerated courses offered by the school.
Following are the subjects offered in the MBA in Marketing in the school:
The average tuition fee at Wharton Fuqua School of Business-Duke University will be around $ 71,750 per year, and this includes tuition fees and also material charges, but this doesn’t include housing or other expenses.
The following will be how the cost will be split into :
Wharton Fuqua School of Business provides a broad range of fellowship opportunities for many exceptional students. Following are the top fellowships offered by the school:
Established in 1843, Coventry university is one of the most popular public research universities in England. The university is well acclaimed for its courses in MBA and MBA in international marketing. The university had a student population of around 30,000 students, with over 14,000 international students from over 160 countries.
Coventry university has received a Gold rating in the new Teaching Excellence Framework (TEF), which is the top accolade. According to the QS top university rank list, Coventry university is ranked among the top 700 universities in the world.
Studying an MBA degree with a specialization in an international marketing course at Coventry university will help the student develop a wide range of multidisciplinary marketing skills and also helps the student to work strategically to prepare for a top-remunerated career in international marketing and business.
The MBA in Marketing course will focus mainly on leading theories and concepts of strategy, leadership, and finance, along with specialised knowledge in marketing management, creativity and brand communications, and digital marketing. Through this course, the student will be able to learn and understand the changing nature of the market and business industry and also the global needs of organisations.
The MBA in international marketing course has CMI accreditation and has specially been curated with all the contemporary course content. The course provides industry insight and real-world experience to prepare students for the future.
The following are the major components of the curriculum:
Formal examinations, group work, presentations, projects, and individual assignments are the assessment pattern of the course.
According to the official data by the university, 97% of the graduates from the university have received a job within three months of their graduation and an annual salary of 54,000 GBP on average. Graduates from the university generally work in the industry and manufacturing sector, the services sector, or even the charity or humanitarian sectors.
The Ritz, NHS, Handelsbanken, SCOR and The British Council are a few organisations where the graduates have found their dream jobs. Students have also opted for higher students to do research in the areas that they are interested in and come up with path-breaking outcomes.
The average tuition fee at Coventry university will be around £20,500 per year, and this includes tuition fees and also material charges, but this doesn’t include housing or other expenses.
Students will get an option to opt for a loan in order to pay the tuition fee, or they can also apply for scholarships based on their eligibility and financial status.
Following are the two scholarships offered by the university:
Established in 1992, Nottingham Trent University is a popular public university in England. The university is a truly culturally diverse educational institution with students from over 160 countries. The university saw an enrolment of around 32,500 students with an acceptance rate of 15%, and this is the 6th largest university in the UK.
The students of the university are split over five different campuses as the university offers more than 470 undergraduate programs and 420 postgraduate programs. Master of science is the top remunerated course by the university as the alumni of this particular course received a career opportunity with a pay of whooping GBP 64,000.
Nottingham Trent University has a tie-up with more than 6,000 businesses so that over 94% of their graduate students get placed within six months of graduation. The university is well acclaimed for its research outcomes; 90% of the research in the university is considered to be world-leading, internationally excellent and also internationally recognised.
Based on the research outcomes, the university was also awarded the Queen’s Anniversary Prize for Higher and further education, which is the highest honour for a UK university. The university has received a five-star rating on the QS World University Rankings for universities within the 801-1000 category.
Graduates from this university who pursued MBA have gone on to roles within the public, private and third sectors, undertaking the positions like the head of procurement, project manager, managing director, and finance director. The university has an employability team that helps graduate students get the best career opportunities based on their areas of interest.
One-to-one appointments with specially trained consultants, arranging recruitment fairs, and skill-building workshops are the major activities of the employability team, which help graduate students get the best of career opportunities.
The average tuition fee at Nottingham Trent University will be around £22,800 per year, and this includes tuition fees and also material charges, but this doesn’t include housing or other expenses.
For a two-year program, the fee will be around £24,650. £22,800 in Year One and £1,850 in Year Two.
Nottingham Trent University offers competitive scholarships worth up to 50% to new international and European students. Following are the major scholarships offered by the university:
Established in 1856, the University of South Australia is a popular public research university in the South of Australia. The university has two Adelaide city centre campuses, two Adelaide metropolitan campuses, and two South Australian regional campuses. With a student strength of over 37,000 students, the University of South Australia is one of the largest universities in southern Australia.
The University of South Australia is among the best universities in the world to do an MBA program. UniSA Business is ranked in the top one per cent worldwide and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020. Musimbi Kanyoro, Unity, Dow, Ashis Nandy, Eyal Weizman and Mary McAleese are a few notable alumni of the university.
The University of South Australia is among the world’s top new universities, and the university is ranked in the world’s top under 50 years university list. The university is also awarded 29th and 46th rank by the QS world university ranking and Times higher education ranking. The university doesn’t follow the traditional way of assessing the students and focuses on the holistic development of the students.
Following are the assessment patterns of the course, case studies and reports, essays and assignments, examinations, industry-relevant projects, oral or online presentations, group discussions, journals or portfolios and work placements. The University of South Australia has strong connections with prestigious universities in Europe, Asia and the Americas – there are over 25 countries and 60 universities to choose from.
UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies. The curriculum is curated by incorporating world-class research in Human Resource Management.
Globally, the demand for MBA graduates has risen by 13% based on the jobs and salary Trends Report 2018; QS Intelligence Unit and employers report found an 18% growth in jobs available to MBA graduates in the Asia-Pacific, which is the strongest increase of all regions. The University of South Australia takes this into consideration and curates the MBA courses by keeping employability as the prime focus.
Master of Business Administration (Marketing) is a 1.5-year program offered by the university, and the following are the basic eligibility criteria :
The average tuition fee at the University of South Australia will be around AUD 37,800 per year, and this includes tuition fees and also material charges, but this doesn’t include housing or other expenses.
There are four intakes for the course in a year:
Following are the major scholarships that the students can apply for :
We have discussed in detail about the best universities, career options, eligibility, fees and scholarships to study an MBA marketing course at the top universities around the world. So now let us take a look at the best country to study this particular course and the reason why few countries are listed in the top list.
The USA, UK, Australia, Canada, and Germany are the top global destinations to pursue an MBA in marketing. Quality of education, academic facilities, infrastructure, research outcomes, career opportunities, campus placements, university ranking, student-teacher ratio, duration of the course, tuition fees and scholarships are the major criteria taken into consideration while making the list of the best countries to study an MBA in a marketing course. The UK is one of the top global ed destinations where students can get an MBA in marketing degree in just one year or one year and six months; most of the universities in the UK offer a one-year MBA program.
The assessment pattern of these courses will not follow the traditional way of assessment which is the written examinations, but most of it will be written submissions or essay writing. There are also a lot of scholarships offered by the universities, government and also third parties for students who wish to pursue an MBA in marketing at a UK university.
If you find the tuition fee at a UK university to be a little expensive, you can always look for universities in Canada, Australia and Germany. There are public universities in Germany where students can study the course by only paying a nominal fee charged by the government. Students can also find an accelerated MBA in Marketing programmes in Australia which will be for a duration of one year to two years.
These universities also offer flexible part-time MBA and evening on-campus batch programmes for students who are already working in the country. Tuition fees and living expenses in these countries will be much less than that of countries like the US or the UK, and there are multiple scholarships available for international students who wish to apply to these universities.
The average tuition fee to pursue an MBA in Marketing program in a Canadian university will be around Canadian $ 5000, and this is much cheaper when compared to the cost of studying in a UK or US university. There are also universities in Canada and Australia where students can pursue online MBAs, and these courses are much cheaper than an offline program.
Following are the top colleges and universities in India to pursue a course in MBA in Marketing course:
Now that we have discussed in detail the requirements of pursuing an MBA in Marketing, top universities, colleges, eligibility, and fees, here’s a look at how you can apply seamlessly to these courses. Applying for the best courses is literally a touch away with the T.C. Global web application or mobile app.
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