Best 10 Universities for Masters of Marketing in Canada [2023]

A Masters of Marketing in Canada is a great option if you are looking to pursue this degree abroad.

Canadian universities offer exceptional programs tailored specifically for those seeking to advance their careers in marketing. From strategic brand management to consumer behavior analysis, these programs equip students with the tools and insights needed to navigate the ever-changing marketing landscape.

Most top Canadian universities, known for their commitment to experiential learning, provide students with opportunities to apply theoretical concepts to real-world marketing challenges. Through industry collaborations, internships, and hands-on projects, students gain invaluable experience, honing their skills and preparing for the demands of the industry.

While the tuition fee for Masters of Marketing from Canadian Universities for the course duration varies between 28,000 to 1,34,000 CAD (approximately), they provide international students with numerous work prospects. For MSc (Marketing) graduates, the average entry-level pay ranges from 40,000 to 80,000 USD.

We explore the best 10 universities in Canada for pursuing a Master of Marketing degree.

Why study a Master's in Marketing in Canada?

  • Educational Excellence:  The most important factor is education. Canadian universities are known for their high-quality education and rigorous academic standards. This is reflected by the fact that 3 Canadian universities have been ranked in the top 50 universities in the world as per QS world university rankings 2023.
  • Economic Stability: When compared to the US and UK, Canada is relatively less expensive to live and study in. The IMF expects Canada’s GDP to grow by 1.6% in 2023. Moreover, it’s unemployment rate is also relatively lower.
  • Post Study Work Options: You can apply for a Post-Graduation Work Permit Program (PGWPP). This is a program that eligible international students to get a work permit and work in Canada (you have to fulfil the criterion). Moreover, after gaining Canadian work experience, you may be able to qualify for permanent residency in Canada through the Canadian experience class within Express Entry.
  • Welcoming Environment: As per the Migrant Integration Policy Index, Canada ranks 3rd out of the 31 countries in Europe and North America for the strength of policies on equal rights, responsibilities, and opportunities for incoming individuals to Canada making it a safe and warm environment to explore their interests.
  • Remuneration: The salary for marketing managers is quite competitive in Canada. Glassdoor shows that the average salaries for Marketing Managers is about CA$77,966 per annum.
  • High Quality of Life: Having consistently ranked in the top 20 countries of the world in the United Nations Human Development Index, Canada has a high standard of living with a good life expectancy, literacy, and education.

These factors combined make Canada the one of the best study destination for international students.

What are the career opportunities after studying for marketing master's in Canada?

Studying for a Master’s in Marketing in Canada opens up a world of exciting career opportunities across various industries. The skills and knowledge acquired during the program prepare graduates to thrive in the dynamic field of marketing.

Here are some of the career paths that await those who pursue a marketing master’s degree in Canada:

Role Average Salary Base (in CAD) Responsibilities
Marketing Manager $67,537 Developing and implementing marketing strategies, overseeing advertising activities, conducting market research
Digital Marketing Specialist $53,355 Navigate the intricacies of online marketing, including social media marketing, search engine optimization (SEO), and content marketing.
Market Research Analyst $52,684 Gathering and analyzing data to identify market trends, consumer preferences, and competitive landscapes
Advertising Manager $64,370 Develop and execute advertising campaigns to promote products or services
Brand Manager $73,858 Building and managing brand identities.
Product Manager $100,859 Oversee the development, launch, and marketing of products or services
Public Relations Specialist $54,895 Manage the reputation and public image of organizations
Marketing Consultant $59,032 Provide strategic advice to organizations on marketing initiatives
Sales Manager $67,863 Oversee sales teams and develop sales strategies to drive revenue growth

Salary figures source:

What are the scholarship options for MS in Marketing?

There are many options for fully and partly-funded scholarships for international students looking to pursue their Masters in Marketing in Canada.

Here are a few scholarship options:

What are the best universities for a Master’s of marketing in Canada?

Canada has numerous reputed universities offering Master of marketing courses. Here’s a look at the top 10 universities based on QS World Ranking 2023.

S.No Name of the University QS World University Ranking (2023) Name of the Program Name of the School
1 University of Toronto 34 MBA Marketing Rotman School of Management
2 HEC Montreal 116 Master of Management – Marketing
3 University of Western Ontario 172 MBA Marketing Ivey business school
4 University of Calgary 242 MBA Marketing
5 Queen’s University 246 Master of Science in Management Smith School of Business
6 Dalhousie University 308 M.S Marketing
7 Laval University 433 M.B.A Digital Marketing
8 York University 456 Master of Marketing Schulich School of Business
9 University of Saskatchewan 473 M.S Marketing
10 Concordia University 551-560 M.S Marketing John Molson School of Business

1. University of Toronto - Rotman School of Management:

Source: Rotman School of Management

The University of Toronto was established back in 1827. The university operates three campuses at St. George, Mississauga (UTM), and Scarborough (UTSC).  Rotman School of Management is one of the exceptional business schools in Canada which falls under the management of the University of Toronto offering MBA Marketing courses.

Why is it good to study here?

  • With over 93,000 students enrolled, the University of Toronto stands as the largest university in Canada
  • The Degree MBA with a specialization in marketing is taught at the Rotman School of Business.
  • This degree also comes with a Flexible Internship program that offers 3-internship programs. More than 80-90% of students have secured a job in this program and they are able to understand the field while studying and earn a competitive salary.
  • Rotman has the largest management faculty in Canada, and its research output is ranked in the top 20 by the Financial Times.
  • The university offers Self-Development Labs and Weider Foundation Leadership Practicums that help you develop skills and self-awareness.

Fees & Scholarship Options

Rotman School of Business charges an annual fee of CAD 136,410 for the 2-year duration.  In addition, students are required to pay  University incidental fees amounting to CAD 1,600 and  Rotman ancillary fees amounting to approximately CAD 650.
Awards and scholarships that foreign students can avail of are as follows

  • Entrance Awards of CAD 10,000 to CAD 90,000 are awarded to approximately one-third of students
  • Ontario Graduate Scholarships valued at CAD 10,000 to CAD 15,000 per year

Eligibility and Duration

  • Passing of Graduate Management Admission Test (GMAT) or Graduate Record Examination (GRE)
  • Completion of any 4-year Undergraduate degree e.g. BPharm, MBBS, BDS, BTech, BEng, BArch, etc., or completion of both UG and PG
  • Minimum 2-year work experience

Duration: 2-year Full time.

Courses offered & admission process

MBA degrees with over 90 different specializations are offered at the Rotman School of Management.
The application deadline for the next September 2024 batch falls on September 5, 2023. You can apply for the degree here with the application fee of $195 and documents like certificates, test scorecards, resumes etc. If the application is successful, students will be called to give an interview. Upon completion of the interview round successfully, the admission letter will be sent to the respective student’s email ID.

2. HEC Montreal:

Source: HEC Montreal

Being one of the oldest business schools in Canada, the history of HEC Montréal dates back to its establishment in 1907. Located in  Montreal, Quebec, HEC Montreal is a bilingual university offering various Undergraduate Postgraduate, and doctoral programs to students worldwide.

Why is it good to study here?

  • HEC Montréal is recognized for its high-quality education and is accredited by AACSB International, a global benchmark for business school excellence.
  • The programs are offered in English and French, allowing students to cater to a diverse student body and providing opportunities for language acquisition and international networking.
  • With over 250 full-time faculty members, students benefit from the expertise and guidance of these accomplished individuals in their academic and career pursuits.
  • HEC Montreal is the first business school in North America to obtain the triple crown of accreditations: AACSB, AMBA, and EQUIS in the year 2005 itself.

Fees & Scholarship options

For overseas students, the fee for the Master of Management – marketing course ranges from $31,700 to $35,100.
HEC Montreal offers Admission scholarships valued at $2,000 to $4,000 for exceptional applicants. Other than this scholarship students can avail of third-party scholarships.

Eligibility and Duration

  • Having a state-recognized university degree
  • Passing with a 60% mark on the French language proficiency test of UQAM or TFLM (Université de Montréal and Université Laval) or Test de français d’admission de la FEP (Université de Montréal) or TECFÉE (CÉFRANC)

Duration – 16 to 24 months

Courses offered & admission process

HEC Montreal offers Master of Management courses like International Business, e-commerce,  Organizational Development, etc.,  one of which is marketing.
Admission for the Winter term is currently open with the application deadline being September 15th.  Before making an application ensure you have Letters of recommendation, a Cover letter, a Copy of official transcripts, and Proof of compliance with language requirements. You can apply for the course through the link here along with the application fee of $319.95.  Once the application is submitted, you will receive the login credential for your account at HEC Montreal within 3 days. You will be required to upload the documents within 5 days of receiving the credentials. The decision will be revealed to you within 6 weeks of application.

3. University of Western Ontario - Ivey Business School

Source: Ivey Business School

The University of Western Ontario’s Ivey Business School is a prestigious institution renowned for its excellence in business education and leadership development. Located in London, Ontario, Canada, Ivey has a rich history dating back to 1922, making it one of the oldest business schools in Canada.

Why is it good to study here?

  • For seven years in a row, Bloomberg Businessweek has ranked UWO’s MBA courses as the best in Canada.
  • Talented students from 29 birth countries are studying At Ivey. With over 35% of the students being foreign, you will surely get global exposure.
  • More than 80% of UWO’s incoming students are awarded admission scholarships, ranging from $10,000 to $65,000.
  • Strong career support by the Ivey business school with a Proven rate of 92% employment rate helps you lay a strong foot in the workforce after your studies.

Fees & Scholarship options

The annual tuition fee for this program is $126,600 excluding living and other expenses. To cover the cost of tuition, UWO offers Ivey Global Leader Award worth $50,000 CDN for 10 selected candidates. Students can make use of external scholarships also.

Eligibility and Duration

  • Passing either GMAT or GRE tests. Exemption from this requirement will be provided if the student has a Valid and competitive LSAT or MCAT score or if the student has an exceptional GPA in any of the following degrees – engineering, science, computer science, statistics, mathematics, business, or economics.
  • Having at least 2 years of hands-on work experience.
  • Completion of English Language Tests like TOEFL with a minimum score of 100 or IELTS with a score of 7.0 or PTE with a score of 70.

Duration – 12-month

Courses offered & admission process

Students who wish to join this course on the March 7th, 2024 batch can submit their application before July 10, 2023. For the application process, a copy of the unofficial transcript, resume, GMAT or GRE score certificate (If not given exemption), English language proficiency certificates, and Two professional references should be uploaded with the nonrefundable application fee of $150 CAD.  The application can be made before the said due date on the official website of the university.

4. University of Calgary:

The University of Calgary was established in 1966 with the university’s main campus covering 200 hectares. It was initially known as the University of Calgary-Calgary Branch and was a satellite campus of the University of Alberta. Later in 1969, it gained independent status and became the University of Calgary.

Why is it good to study here?

  • UCalgary has over 170 graduate credentials in 13 faculties.
  • This university educates over 26,000 undergraduate and 6,000 graduate students and has a diverse student body.
  • Over  300+ club options, 50 intramural sports, and volunteer and leadership opportunities are made available for the students at this university.
  • Moreover, UCalgary has one of the highest Graduate employment rates of 94% with students scoring jobs at top companies around the world.
  • Ucalgary is also popularly known as Canada’s entrepreneurial university and Top startup creator amongst research institutions in Canada due to the immense support it provides for the students.

Fees & Scholarship options

The fee per term for this course is $20,463.75. Students can apply for scholarships like

  • BMO MBA Scholarship – Six awards of $5,000
  • Commonwealth Scholarship and Fellowship Plan
  • Delta Kappa Gamma International, Calgary World Fellowship worth CAD 4000
  • Cambridge Commonwealth, European & International Trust Scholarships, etc.,

To cover their tuition fee.

Eligibility and Duration

  • Completion 4 years UG Degree or 3 years Bachelor’s degree AND Master’s degree
  • Completion of the GMAT with a minimum score of 550 or an equivalent GRE score, Students should mandatorily score about 70% in either of these exams
  • TOEFL score of 97 or IELTS score of 7.0
  • A two-year worth of appropriate work experience

Duration: 2 years.

Courses offered & admission process

The MBA degree is offered in the following specializations:

  • Business Intelligence and Data Analytics
  • Entrepreneurship and Innovation
  • Finance
  • Management Analytics
  • Marketing
  • Project Management
  • Global Energy Management and Sustainable Development
  • Real Estate Studies

Ucalgary’s application deadline for this course falls on February 1 for overseas students for the September batch. Students should have 2 reference letters, A current résumé, and official certificates during the application process. The application fee is $145 for International Students.  You can start the application process by creating E-Credentials from this link.

5. Queen's University

Source: Queen’s University

Established in the year 1841, Queen’s University is located in Kingston, Ontario. Smith School of Business formerly known as Queen’s School of Business, is one of the most prestigious business schools in Canada and globally and offers a Master of Science in Management With a specialization in Marketing.

Why is it good to study here?

  • The solid syllabus taught at Smith’s School of Business prepares students for the workforce and also further Ph.D. studies.
  • More than 125 graduate programs are taught by expert faculties and over 4,200 graduate students currently study at Queen’s University.
  • Research assistantships of up to 10 hours a week are allowed to be taken up by the students to support their financial aid.
  • The school’s Career Advancement Center provides students with resources, networking opportunities, and career coaching to help them secure internships and job placements.

Fees & Scholarship options

The tuition fee is CAD 15,000 per year for international students. To cover the fee, students receive generous scholarship funding in the amount of CAD 26,000. The scholarships that provide this funding are as follows

  • Smith Business awards like The Geoffrey H. Wood Foundation Master of Science in Management Awards
  • University fellowships and School of Business awards and
  • International tuition awards.

Eligibility and Duration

  • A four-year undergraduate degree
  • Passing of GMAT or GRE tests
  • TOEFL score of 70 and above or IELTS score of 7.0 and above or PTE score of 65 and above

Duration: 12-months

Courses offered & admission process

Master of Science in Management course is offered with the following specializations: Organizational Behavior, International Business, Analytics, Management Information Systems, Strategy, Marketing, Business Economics, Finance, or Accounting.
Students can visit the official web page to apply for this program. The application portal typically opens in September each year with deadlines occurring early in the new year. Students are required to pay a non-refundable application fee of $110. Documentations such as Transcripts, and 2 professional Letters of Recommendation shall be uploaded after completing the online application.  Once done,  you will be informed by the School of Graduate Studies and Postdoctoral Affairs by email or post.

6. Dalhousie University:

Source: Dalhousie University

Named after George Ramsay, the 9th Earl of Dalhousie, Dalhousie University is one of Canada’s oldest universities, founded in 1818.  Situated in Halifax, Nova Scotia, this university has a perfect environment for the academic exploration, innovation, and personal growth of students.

Why is it good to study here?

  • The admissions for the Master of Science – Business (MScB) program is kept intentionally small to make sure every student receives personal mentorship from exceptional teachers.
  • Dalhousie University is accredited by AACSB International, one of the highest standards of achievement for business schools.
  • The Management Faculty has excellent ties with regional, national, and international businesses, providing unique research opportunities.
  • The marketing specialization studies various areas of marketing such as marketing management, advertising, consumer studies, digital marketing, services marketing, or marketing strategy and globalization thoroughly allowing students to explore and find their interests.

Fees & Scholarship options

The fee for this course except for in-house residence and meal plan comes to $23,732.11 per term. Students can fund their studies by taking part in various internships along with applying for scholarships.  Some of the best scholarships are given below:

  • Killam Predoctoral Scholarship Level 1 (Master’s) worth $25,000/per year
  •  Nova Scotia Graduate Scholarship – Master’s worth $10,000 per year
  • The Vitamin Scholarship – Master’s worth $19,000 per year

Eligibility and Duration

  • Completion of a Bachelor’s degree
  • Passing the IELTS test with a minimum acceptable score of 7.0 or the TOEFL test with a minimum acceptable score of 92
  • GMAT or GRE (only necessary if applying for entrance scholarships)

Duration – 16 months

Courses offered & admission process

The MScB program has the following specializations. Finance, Marketing, Management, and Management Information Systems.
Candidates wishing to get admitted to this program should apply online before February 1 with an application fee of CAD 115. The students are admitted only for the September term. Students should prepare all the necessary documents and upload them by February 12th after the online application.  Students will receive an email within a short time if they get admission to Dalhousie University.

7. Laval University:

Laval University is one of the oldest French-language universities in North America Established in 1852.

Why is it good to study here?

  • Laval University has over 17 faculties and more than 400 programs, including the Master’s Degree in Business Administration – Digital Marketing program.
  • The program consists of core courses in marketing, strategy, and data analytics, as well as electives in areas such as e-commerce, social media, and digital advertising.
  • Laval University has a strong reputation for research and innovation and is ranked among the top 10 Canadian universities for research intensity
  • As a way of easing the financial burden of its master’s or doctoral students, Université Laval dedicates $4.6M every year to scholarships

Fees & Scholarship options

Students can expect an annual tuition fee ranging from $30,435 to $32,100. International students can make use of the following scholarships to fund their studies.

  • Laval University Excellence Scholarships: covering up to CAD 32,000.
  • Hydro-Québec Excellence Scholarships value from $2,000 to $7,000.
  • Fondation de l’Université Laval Scholarships cover up to CAD $6,000 per year

Eligibility and Duration

  • Students must have a bachelor’s degree in business or a related field
  • Applicants must have the Test of knowledge of French for all ages of  6.5 in  IELTS or 86 in TOEFL
  • Applicants must also have taken the Test de Connaissance du français tout public (TCF), in which a minimum score of 300 should be obtained

Duration – 24 months

Courses offered & admission process

The MBA degree is offered in various specializations like International Human Resources Management, Operations Management, Dynamics of Global Strategy, Business Ethics along with marketing.
Laval University expects students to have basic skills in word processing (Word), spreadsheets (Excel), and presentation software (PowerPoint) along with necessary academic requirements. Applications can be made online. Once done, the program director analyzes each application and decides whether to grant definitive or conditional admission or decline the application, providing candidates with a notification stating the reason for the application’s declination, if applicable. The official notice is sent by the Registrar’s Office.

8. York University:

Source: York University

Located in Toronto, Canada’s largest city, the Schulich School of Business is part of York University and is known for its highly regarded business programs.

Why is it good to study here?

  • York University is the third-largest university in Canada, with over 55,700 students studying in it.
  • The Master of Marketing (MMKG) offered at Schulich School of Business consists of core courses in marketing strategy, consumer behavior, marketing research, and analytics, as well as electives in areas such as brand management, advertising, and digital marketing.
  • York University provides an in-house Centre for Career Design (CCD) comprising of certified Career Coaches and Industry Advisors.
  • In addition to mentorship opportunities and events that supplement Schulich University’s MBA Marketing program, student organizations such as Schulich Marketing Association (SMA) provide students interested in marketing with real-world exposure to the industry.

Fees & Scholarship options

The full-time fee for overseas students is CAD 29,440 per term and it is CAD  88,300 for the whole 3 terms. Scholarships are awarded to international students who have achieved academic excellence and show immense potential. Some of the best scholarships offered by York University are

  • Global Leader of Tomorrow Scholarships valued at cover up to CAD 20,000
  • International Entrance Scholarships worth CAD 35,000
  • York Graduate Scholarship worth CAD 15000

Eligibility and Duration

  • Completion of An undergraduate degree from a recognized institution
  • If the UG degree is of 3 years, then one year of work experience is mandatory.
  • Passing IELTS with a score of 7.0 and TOEFL with a score of 100

Duration: 12-months

Courses offered & admission process

York University has over 11 faculties and more than 200 programs, including the Master of Marketing program.
The application for admission can be submitted online through the university’s portal. A non-refundable fee of CAD 150 is required to be paid by the students.  Documentations such as Essays (2 written, 1 timed written, 2 videos), A resume, Two reference letters, one of which must be from a professor, and unofficial copies of the transcript should be uploaded to the website after paying the application fee. The university will review your application and send your admission decision via email.

9. University of Saskatchewan:

Source: USask

The University of Saskatchewan was established in 1907 as a result of the passage of The University Act by the Legislative Assembly of the Northwest Territories. It is also one of the members of the U15 Group of Canadian research-intensive universities.

Why is it good to study here?

  • Over 26,100+ students from 130 countries are currently studying at this university providing students with a diverse student atmosphere.
  • The program is offered through the Edwards School of Business, which is accredited by AACSB International and is one of the top business schools in Canada.
  • The Master of Science (M.Sc.) in Marketing program at the University of Saskatchewan is one of the most affordable degrees available.
  • Providing intercultural learning opportunities, one-on-one assistance, and transitional support make this university an excellent choice for international students

Fees & Scholarship options

The tuition per term is CAD 5,625.00 for international students along with a student fee of CAD 659.51. Students can apply for scholarships like

  • University Graduate Scholarship up to CAD 15,000
  • Graduate Teaching Fellowship up to CAD 15,000

To support their graduate studies, students at USask can apply for funding from a variety of external sources also.

Eligibility and Duration

  • Completion four-year Bachelor’s degree with a 70% score
  • Having a GMAT Score of 550 or the GRE equivalent
  • Passing IELTS with f Overall score of 6.5 or a TOEFL score of 86 and above

Duration – 2 years

Courses offered & admission process

Students can apply online along with paying a non-refundable $120 application fee. Along with necessary official documents, a statement/letter of intent explaining why you have chosen this course is to be submitted. You can explain why you are passionate about marketing and mention your academic achievements and records to have a good chance of selection. The admission authority will review your application, ensure you are eligible for the course and meet all the criteria, and notify the decision via email.

10. Concordia University - John Molson School of Business:

Source: Concordia University

The John Molson School of Business (JMSB) is a leading business school located at Concordia University in Montreal, Quebec, Canada. The school is named after John Molson, an influential Canadian entrepreneur and founder of the Molson Brewery. The MSc marketing course is a thesis-based course taught at the main campus called Sir George Williams of Concordia University.

Why is it good to study here?

  • The JMSB is accredited by prestigious organizations such as AACSB (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System).
  • The university’s close ties with Montreal’s vibrant business community provide students with networking opportunities and access to internships and job placements.
  • The university has Book Stop, Library, IT services, Health & Wellness, and Student services A-Z promoting extra-curricular activities amongst students.

Fees & Scholarship options

The estimated fee for foreign students per term comes around CAD 41,417.97. Concordia university offers funding opportunities such as

  • Concordia International Tuition Award of Excellence
  • Entrance Bursary for International Students
  • Concordia Merit Scholarship, valued at $10,000.

Eligibility and Duration

  • Completion of Bachelor’s degree in relevant field
  • An acceptable score on the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE)
  • IELTS completion with an overall score of 7.0 or a TOEFL score of 95 and above

Duration: 24 months

Courses offered & admission process

The admission is done only in the Fall seasons and the deadline for this batch falls in February.  The Master of Science in Marketing (MSc) is a very competitive program and so students should try to submit their application as early as possible. The official website of the university contains the step-by-step process of the application procedure. Once the application is submitted and the $100 CAD application fee is paid, the admission decision will be notified to the students through email.

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