With an increased demand, some online learning applications like BYJU’s in India have started offering free services – a move that’s led to a 200% increase in usage, making it the world’s most highly valued ed-tech company. Other companies have also adapted quickly.
Take the tech company Lark, for instance, which is now offering teachers and students unlimited video conferencing time, auto-translation capabilities, real-time co-editing of project work, and smart calendar scheduling. Companies like AliBaba have also capitalised on the opportunity, providing students with cheap cloud space for schoolwork.
Not surprisingly, over the last five months ed-tech companies have reported increased usage of between 100% and 500%. In India, for instance, companies like UpGrad, Vedantu, Toppr, Simpilearn have reported 100% increase in paid users following the lockdown. Global MOOC providers like Coursera and EdX have also seen a whopping surge in paid users across the world – particularly in India. With little option to go out, there’s been a 50% increase in time spent per student per day, changing from 60 minutes to 90 minutes Additionally, research shows a 40% increase in willingness to pay for online learning, and an astounding 83% jump in the paid user base.