With over 174 million registered members and 55 million registered companies from across 200 countries, LinkedIn is where organizations are looking for people, especially today when digital interviews are the new normal.
According to the statistics released by LinkedIn, recruiters are 60% more engaged with LinkedIn recruiting tools. This trust is backed by the findings that hiring done through LinkedIn are 2x more likely to be high demand hiring above average hire.
The question then is – how do you get your LinkedIn profile right?
First, the Basic Makeover
There are various ways you can improve your LinkedIn profile so that you stand out of the crowd. To begin with, let’s first look at the basic information you must get right for potential managers to notice your profile.
1. The name
What’s in a name? Well, everything! Always use a professional name for your LinkedIn profile instead of using an alias or even a pet-name (it happens). This also means that you should avoid adding numerical like phone numbers, DOB etc. Let your name stand out.
2. The profile photo
Yes, a good profile photo matters. This is what you need to keep in mind:
It should be your best headshot – chest up or shoulders up
Should be a high resolution, i.e., non-pixelated
Your expression should be a pleasant one, making you look amiable and approachable.
Stay away from vacation photos
3. The headline
The trick of getting headline right is that you should choose a line that describes you (or your skill), instead of simply stating a job title. Instead of jamming your headline with keyword job titles, you can choose one meaningful headline. The headline should be simple, conversational and to the point that it is enough to initiate contact from those who need to reach out to you.
For example, if you are a fresh graduate looking for opportunities, here’s what your headline can look like- A Digital Artist Seeking Entry-Level Opportunity.
4. The complete profile
Pay attention to the details (because others will too). Complete all sections of your profile. This includes:
Location: This will help you show up in searches
Industry: Choose the one industry from your experiences (in case of multiple)
Contact information: Mention your email address clearly, to initiate contact
5. The sample works
Seeing is believing. So, make sure that you upload the sample images of your work so that it will be easier for people to shortlist you. This will also give people a brief idea of your experiences, your skills and your potential.
Leveraging LinkedIn features
Ensuring that your basic information is filled, it’s time to maximise on your profile through the features provided by LinkedIn.
1. Get the summary right
The profile summary section is one of the most underused sections in the platform, and that is a mistake many make. This section is the most personal section on the platform and one must make the best use of this. Here’s how:
Turn it into a conversational summary by telling your story
List down your unique background, perspective or personality that will make you stand out
Don’t just list down skills, talk about how through the skill you impacted an organisation’s success
Draft, draft, draft until it is perfect
2. Focus on the relevant skills
You need to cut through the clutter by being on point- one being, listing only skills that are relevant to the job you are seeking, or the job/s you have listed. Ensure that the skills listed substantiate your headline and profile summary.
3. Use the right keywords
One way to show up on search is by using the right keyword. You can insert the keyword throughout the profile, i.e., in headline, summary, skills and even experiences. Start your keyword with this basic list-
Cities or regions
Degree or field of study
General industry keywords
4. Get more recommendations
Just as product reviews are important for a product purchase, so is recommendation in getting you hired. Request you colleagues to give you recommendations which are testimonials about working with you. Reach out to specific contacts who know your potential so that you can have a good recommendation.
Work towards receiving at least five to seven recommendations.
5. Networking is key
Whether you are looking for new avenues or are fresh out of college, networking can play a role in landing the right opportunity. And LinkedIn provides a superb platform to expand your network – by recommending contacts that are relevant to your profile. Once new connections are built, you can engage with the profile by way of commenting and messaging.
Also, remember that your LinkedIn profile will be the first impression (digital) you create on someone, before you meet them. And you never get a second chance to create first impression. So take the time to get this right.
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Claims of Copyright or Trademark Infringement
Claims of copyright or trademark infringement should be sent to TC Global's designated agent. If you believe that someone is infringing your copyright or trademark rights on the Site, you can report it to us by contacting our designated agent at firstname.lastname@example.org with a report containing the following information:
your complete contact information (name, mailing address and phone number),
a detailed description of the Content that you claim infringes your copyright or trademark along with details on how it infringes upon your copyright or trademark,
the web address (URL) of the infringing content,
a declaration that you are filing this report in good faith and that all the information provided is accurate and that you are the owner of the copyright and/or trademark in question.
Please attach your digital signature or physical signature to the report.
Within 36 hours of receiving this notice with the above mentioned details, we will take down the allegedly infringing material from public view while we assess the issues identified in your notice.
On completion of the take-down procedure above:
If the complainant is successful in obtaining an order of injunction from a court of competent jurisdiction within 21 days from filing the complaint, the material will be permanently removed from TC Global's Site and database upon TC Global being provided with a copy of such order;
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INFORMATION COLLECTION BY TC GLOBAL
Data Controller and Data Processor:
Legal basis for collection and processing of Personal/Usage Information:
The legal basis for collection and processing of any information collected and processed by TC Global including the Personal Information is (i) your consent at the time of providing the Personal Information; (ii) where it is in our legitimate interests to do so and not overridden by your rights (for example, in some cases for direct marketing, fraud prevention, network and information systems security, responding to your communications, the operation of networks of groups by the network administrators, and improving our Site). In some cases, we may also have a legal obligation to collect information about you or may otherwise need the information to protect your vital interests or those of another person. We may also process information to comply with a legal requirement or to perform a contract.
TC Global may ask you to provide certain categories of information such as personal information, which is information that coold reasonably be used to identify you personally, such as your name, gender, family details, address, e-mail address, nationality, details of your passport and other government ID, financial information, academic record / education history, date of birth, mobile number, travel history and medical records ("Personal Information"), when you access the Site, in order to provide you with the services requested.
Additionally, we may collect this information through various forms and in various places through the Site, including when you first register with us, when you create a transaction, when you contact us, when you update your information or from time to time or when you otherwise interact with us. TC Global may include registration, surveys, and other online forums where users will need to provide Personal Information.
Cookies: TC Global may use standard "cookie" browser application feature to collect and understand Site usability trends. Cookies are text files that we may place in your computer browser to store your preferences. Cookies are used to record various aspects of your visit and assist us in providing you with uninterrupted service. One of the primary purposes of cookies is to store your preferences and other information on your computer in order to save you time by eliminating the need to repeatedly enter the same information and to display your personalized content. Cookies are divided into "first party" and "third party":
First party cookies are the cookies served by the owner of the domain. In our case, that's TC Global. Any cookie we place ourselves is a "first-party cookie."
Third-party cookies are cookies placed on our domains by trusted partners that we've allowed to do so. These can be social media partners, advertising partners, security providers, and more. And they can be either "session cookies" or "permanent cookies":
Session cookies only exist until you close your browser, ending what's called your "session." Then they're deleted.
Permanent cookies have a range of lifespans and stay on your device after the browser is closed. On the Site, we try to only serve permanent cookies (or allow permanent cookies to be served by third parties) that have a limited lifespan. However, for security reasons or in other exceptional circumstances, sometimes we may need to give a cookie a longer lifespan.
Web browser cookies may store info such as your IP address or other identifiers, your browser type, and info about the content you view and interact with on digital services. By storing this info, web browser cookies can remember your preferences and settings for online services and analyze how you use them.
Along with cookies, we also use tracking technologies that are very similar. Our Site may contain small transparent image files or lines of code that record how you interact with them. These include "web beacons," "scripts," "tracking URLs," or "software development kits" (known as SDKs):
Web beacons have a lot of different names. They might also be known as web bugs, tracking bugs, tags, web tags, page tags, tracking pixels, pixel tags, 1x1 GIFs, or clear GIFs. In short, these beacons are a tiny graphic image of just one pixel that can be delivered to your device as part of a web page request, in an app, an advertisement, or an HTML email message. They can be used to retrieve info from your device, such as your device type, operating system, IP address, and the time of your visit. They are also used to serve and read cookies in your browser or to trigger the placement of a cookie.
Scripts are small computer programs embedded within our web pages that give those pages a wide variety of extra functionality. Scripts make it possible for the website to function properly. For example, scripts power certain security features and enable basic interactive features on our website. Scripts can also be used for analytical or advertising purposes. For example, a script can collect info about how you use our website, such as which pages you visit or what you search for.
Tracking URLs are links with a unique identifier in them. These are used to track which website brought you to the Site. An example woold be if you clicked from a social media page, search engine, or one of our affiliate partners' websites.
Software Development Kits (SDKs) are part of our apps' source code. Unlike browser cookies, SDK data is stored in the app storage. They're used to analyze how the apps are being used or to send personalized push notifications. To do this, they record unique identifiers associated with your device, like your device ID, IP address, in-app activity, and network location.
All these tracking technologies are referred to as "cookies" here in this Cookie Statement.
However, no Personal Information identifying the user is collected nor any data capture mechanisms are employed. The user may change browser settings to accept or reject cookies on personal preference. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify the browser setting to decline cookies if you so prefer. If you choose to decline cookies, you may not be able to sign in or use other interactive features of the Site that may depend on cookies. If you choose to accept cookies, you also have the ability to later delete cookies that you have accepted. If you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated. We process and keep all data for our own use and, if you wish to opt-out from tracking by TC Global you can do so at firstname.lastname@example.org
Processing of Data:
TC Global may also process any Personal Information or Usage Information collected from you for legitimate commercial purposes including to provide you with the requisite information requested. A list of uses of the Personal Information and Usage Information collected is provided at Section 3 of this Policy (Use of Information Collected).
TC Global implements appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals such as (i) only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible; (ii) using secure servers to store your information; (iii) verifying the identity of any individual who requests access to information prior to granting them access to information; and (iv) using Secure Sockets Layer (SSL) software or other similar encryption technologies to encrypt any payment transactions you make on or via our Site.
Right of a user in relation to data submitted:
Any user who has submitted Personal Information on the Site has the right to (i) access, correct, delete such Personal Information subject to us successfolly verifying your identity; (ii) object to us processing your Personal Information on legitimate grounds; (iii) to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information; (iv) opting out of receiving any promotional or marketing material by clicking on the "Unsubscribe" button or by sending an email to [email@example.com]. Please note that if you withdraw your consent, this will not affect the lawfolness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent; (v) right to have the Personal Information transferred to another data controller; and (vi) lodge a complaint with a supervisory authority, in particolar in the jurisdiction of your habitual residence, place of work or of an alleged infringement of any applicable data protection laws. Any request received by us by the user in relation to the aforesaid shall be acknowledged by us within seventy-two (72) business hours.
USE OF INFORMATION COLLECTED
TC Global does not share any Personal Information with any third party without your consent, except when directed by the law. TC Global can use this data to verify user identity in line with engagement initiated by the user. We will communicate with you using the contact information provided by you in order to respond to any queries that you may have and to provide any information that you may request regarding the services provided through the Site. We may communicate with you either by written, physical communication, email, telephone, SMS or via notifications on your mobile device. We may also send strictly service-related announcements to you periodically and when it is necessary to do so. For instance, if our services are temporarily suspended for maintenance, we might send you an email, text message, flash notification or telephone call. If you do not wish to receive such alerts, you have the option to unsubscribe from such emails or opt out by sending an email to firstname.lastname@example.org.
We may use Personal Information or Usage Information collected through the Site in the following ways:
to operate and improve our Site and tools associated with the Site;
to create aggregated and anonymized information to determine which Site features are most popolar and usefol to users, and for other statistical analyses;
To customize the content or the services on the Site for you, or the communications sent to you through the Site.
To help provide you the services accessible through the Site, which may include liaising and providing information to visa/customs/immigration offices of various countries and admissions offices of universities situated across the globe;
To observe, improve and administer the quality of services on the Site;
To analyze how the Site is used, diagnose technical problems;
Remember the basic information provided by you for effective access;
To confirm your identity in order to determine your eligibility to use the Site and avail our services;
To notify you about any changes to the Site;
To enable TC Global to comply with its legal and regolatory obligations;
For the purpose of sending administrative notices, service-related alerts and other similar communication with a view to optimizing the efficiency of the Site;
Doing market research, troubleshooting, protection against error, project planning, fraud and other criminal activity; and
Marketing activities: We use your information for marketing activities. These activities include:
Using your contact info to send you regolar news about relevant products and services. You can unsubscribe from email marketing communications quickly, easily, and anytime. All you need to do is click the "Unsubscribe" link included in each newsletter or other communication.
Based on your info, individualized offers might be shown to you on the Site, on mobile apps, or on third-party websites/apps (including social media sites), and the content of the site displayed to you might be personalized. These coold be offers that you can book directly on the Site, on co-branded sites, or other third-party offers or products we think you might find interesting.
When you participate in other promotional activities (e.g. sweepstakes, referral programs, or competitions), relevant info will be used to administer these promotions.
Administrative and Legal Reasons:
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. Thus, we may access, use, store, transfer and disclose your information (including Personal Information), including disclosure to third parties such as government or law enforcement officials or private parties as we reasonably determine is necessary and appropriate: (i) to satisfy any applicable law, regolation, governmental requests or legal process; (ii) to protect the safety, rights, property or security of TC Global, our services, the Site or any third party; (iii) to protect the safety of the public for any reason; (iv) to detect, prevent or otherwise address fraud, security or technical issues; and /or (v) to prevent or stop any activity we consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity. Such disclosures may be carried out without notice to you.
THIRD PARTY CONTENT AND LINKS TO THIRD PARTY SERVICES
We do not include or offer third party products or services on our Site.
Your information will be retained with TC Global as long as it is needed by TC Global to provide services to you. If you wish to cancel your account or request that TC Global no longer uses your information to provide services, you may contact TC Global at email@example.com.. TC Global will promptly delete the information as requested. TC Global will retain and use your information as necessary to comply with its legal obligations, resolve disputes, and enforce its agreements or for other business purposes. When TC Global has no ongoing legitimate business need to process your information, we will either delete or anonymize it.
CONTACT & POLICY UPDATES
CHANGE OF INFORMATION AND CANCELLATION OF ACCOUNT
You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of account registration. If your Personal Information changes, or if you no longer desire to access the Site, you may correct, delete inaccuracies, or amend information by contacting us through firstname.lastname@example.org and we will respond within 72 hours of receipt of communication.
You have the right to request that we rectify or delete the personal data or restrict the processing of your personal data, if you think they are inaccurate. Furthermore, you have the right to object against the processing based on our legitimate interests as a legal basis. We are required to assess and act on your request. Additionally, you also have the right to data portability if it shoold become relevant. You have a right to lodge a complaint with your local supervisory authority.
[You may also cancel or modify your communications that you have elected to receive from the Site by logging into your user account and changing your communication preferences.
If you wish to cancel your account or request that we no longer use your information to provide you details with respect to our services and the Site, please write to us at email@example.com.
If you wish to opt out of receiving non-essential communications such as promotional and marketing-related information regarding the Site and our services, please send TC Global an email at firstname.lastname@example.org.
By email: email@example.com
In the event of any grievances, user can contact the grievance officer at firstname.lastname@example.org or write to us at the following address:
The Chopras Global Holdings PTE Ltd
No. 3 Shenton Way
#10-05/06, Shenton House