With over 174 million registered members and 55 million registered companies from across 200 countries, LinkedIn is where organizations are looking for people, especially today when digital interviews are the new normal.
According to the statistics released by LinkedIn, recruiters are 60% more engaged with LinkedIn recruiting tools. This trust is backed by the findings that hiring done through LinkedIn are 2x more likely to be high demand hiring above average hire.
The question then is – how do you get your LinkedIn profile right?
First, the Basic Makeover
There are various ways you can improve your LinkedIn profile so that you stand out of the crowd. To begin with, let’s first look at the basic information you must get right for potential managers to notice your profile.
1. The name
What’s in a name? Well, everything! Always use a professional name for your LinkedIn profile instead of using an alias or even a pet-name (it happens). This also means that you should avoid adding numerical like phone numbers, DOB etc. Let your name stand out.
2. The profile photo
Yes, a good profile photo matters. This is what you need to keep in mind:
It should be your best headshot – chest up or shoulders up
Should be a high resolution, i.e., non-pixelated
Your expression should be a pleasant one, making you look amiable and approachable.
Stay away from vacation photos
3. The headline
The trick of getting headline right is that you should choose a line that describes you (or your skill), instead of simply stating a job title. Instead of jamming your headline with keyword job titles, you can choose one meaningful headline. The headline should be simple, conversational and to the point that it is enough to initiate contact from those who need to reach out to you.
For example, if you are a fresh graduate looking for opportunities, here’s what your headline can look like- A Digital Artist Seeking Entry-Level Opportunity.
4. The complete profile
Pay attention to the details (because others will too). Complete all sections of your profile. This includes:
Location: This will help you show up in searches
Industry: Choose the one industry from your experiences (in case of multiple)
Contact information: Mention your email address clearly, to initiate contact
5. The sample works
Seeing is believing. So, make sure that you upload the sample images of your work so that it will be easier for people to shortlist you. This will also give people a brief idea of your experiences, your skills and your potential.
Leveraging LinkedIn features
Ensuring that your basic information is filled, it’s time to maximise on your profile through the features provided by LinkedIn.
1. Get the summary right
The profile summary section is one of the most underused sections in the platform, and that is a mistake many make. This section is the most personal section on the platform and one must make the best use of this. Here’s how:
Turn it into a conversational summary by telling your story
List down your unique background, perspective or personality that will make you stand out
Don’t just list down skills, talk about how through the skill you impacted an organisation’s success
Draft, draft, draft until it is perfect
2. Focus on the relevant skills
You need to cut through the clutter by being on point- one being, listing only skills that are relevant to the job you are seeking, or the job/s you have listed. Ensure that the skills listed substantiate your headline and profile summary.
3. Use the right keywords
One way to show up on search is by using the right keyword. You can insert the keyword throughout the profile, i.e., in headline, summary, skills and even experiences. Start your keyword with this basic list-
Your niche
Cities or regions
Degree or field of study
Industry-specific skills
Services offered
Products Sold
General industry keywords
4. Get more recommendations
Just as product reviews are important for a product purchase, so is recommendation in getting you hired. Request you colleagues to give you recommendations which are testimonials about working with you. Reach out to specific contacts who know your potential so that you can have a good recommendation.
Work towards receiving at least five to seven recommendations.
5. Networking is key
Whether you are looking for new avenues or are fresh out of college, networking can play a role in landing the right opportunity. And LinkedIn provides a superb platform to expand your network – by recommending contacts that are relevant to your profile. Once new connections are built, you can engage with the profile by way of commenting and messaging.
Also, remember that your LinkedIn profile will be the first impression (digital) you create on someone, before you meet them. And you never get a second chance to create first impression. So take the time to get this right.
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Terms of Service
Last revised date: January 1st, 2020
"TC Global", "we", "our" or "us" refers to the Company, The Chopras Global Holdings PTE Ltd. and its affiliates. "You" or "your" refers to the user or customer accessing our website and services.
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We reserve our right to change or revise these Terms at any time by making changes on our website. We encourage you to revisit and review these Terms and stay informed of any changes. Your continued use of the website following the posting of any changes to the Terms constitutes acceptance of those changes.
Legally binding
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Content
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All Content is for general informational purposes only. We reserve the right, but do not have any obligation to monitor, remove, edit, modify or remove any Content, in our sole discretion, at any time for any reason or for no reason at all.
Third Party Products and Services
Our services may contain links to third party information, websites, products, services or resources that are not owned or controlled by us. We do not endorse any such third party content. If you access or use such third party content through our services, you do so at your own risk. You agree that we have no responsibility arising from your access to or use of any such third party information, websites, products, services or resources.
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In no event shall the TC Global Parties be liable under contract, tort, strict liability, negligence or any other legal or equitable theory with respect to the website for (a) any special, indirect, incidental, punitive, compensatory or consequential damages of any kind whatsoever (however arising) or (b) damages in excess of (in the aggregate) INR 2,000/-.
Governing Law
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Miscellaneous
Severability - If any term, condition or provision of these Terms is held to be invalid, unenforceable or illegal in whole or in part for any reason, that provision shall be enforced to the maximum extent permissible so as to effect the intent of the parties. The validity and enforceability of the remaining terms, conditions or provisions, or portions of them, shall not be affected.
Waiver – If you fail to exercise or enforce any provisions or rights under these Terms, it will be deemed as a waiver of future enforcement of that or any other provision or right.
Contact Information
If you wish to provide us with any comments, feedback, or suggestions you may send it to [feedback@thechoprasglobal.com] or by post at [No. 3, Shenton Way #10-05, Shenton House Singapore - 068805].
Privacy Policy
The Chopras Global Holdings PTE Ltd. and its affiliates (“TC Global”, “we”, “our” or “us”) care about your privacy. We are committed to maintaining your trust by protecting your personal information. This Privacy Policy (‘Policy’) describes the information we gather on our website or through our website services, applications, or other services as well as any offline products, programs or courses, how we use such information, and the steps we take to protect such information. By visiting our website, using our online services, by downloading our mobile app, or by purchasing or using our services, you accept the privacy practices described in this Policy.
. The Information We Collect
We collect different information depending on our engagement with you and the requirements of applicable law as described below.
When you use our website, you provide us data through a variety of ways. This information includes your name, number, e-mail and service interest. We also collect information regarding your profile.
We collect the information: (a) that you provide to us directly; (b) that your parent, or guardian provides to us; (c) about your use of our services, and (d) If you opt in to certain features or depending on your device settings, we obtain geo-location data.
. Usage of the Information
We use the information we collect to operate our business and provide you with quality service. The extent of our usage is contingent on which services you use, how you use them, and any preferences you may have. Illustratively, we use your information to:
Provide services and improve your experience: We use information about you to respond to your queries, comments and concerns, provide customer and technical support, and operate and maintain the services.
Improve our services and customer support: We use the information to understand and analyze the usage trends and queries received from you to improve our services and support.
Send emails and other communications: We may also send communications to notify you of new information and improvements in our services.
Comply with applicable law: We use the information to comply with our legal obligations and enforce our legal rights, such as, among other things, to exercise contractual rights, to comply with financial reporting obligations in accordance with applicable law.
. To Whom We Disclose Information
We disclose your information in limited circumstances to members of TC Global, our service providers, and other end users, in order to provide our services and to improve your experience. Where required by applicable law, we will only share your information with particular third parties with your consent.
In exceptional circumstances, we may share information about you with a third party if we believe that sharing is reasonably necessary to (a) comply with any applicable law, regulation, or court order, (b) enforce our agreements, policies and terms of service, (c) defend ourselves against any claims or allegations, and (d) protect TC Global from fraudulent, abusive, or unlawful use or activity.
. How to Access Information
You may request details of personal information we hold about you under applicable law. You may object to our use of your information (including for marketing purposes), or to request the modification, restriction or deletion of your information. If you wish to do so, please contact us via our contact details provided below.
. Security
We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. TC Global takes reasonable steps endeavoring to use appropriate technical or organizational measures to protect your information, including against unauthorized or unlawful processing and accidental loss, destruction, or damage.
Whilst we will endeavor to maintain security, given the nature of communications and information processing technology, we cannot guarantee that information, during transmission through the Internet or while stored on our systems or otherwise in our care, will be absolutely safe from intrusion by others.
TC Global is not responsible for the content or accuracy of the personal data contained in the information provided by you and stored on its servers nor is TC Global responsible for the manner in which users collect, handle disclosure, distribute or otherwise process such information.
. Collection of Information from Children
Generally, our online services are not directed to children, and we do not knowingly collect personal information from children except as permitted under applicable law.
If we become aware that a child under has provided us with information, we will delete such information from our files or obtain parental consent in accordance with applicable law.
. Third Parties
This Privacy Policy does not apply to services provided by third parties. We display advertisements and other content from third parties or partners that link to third-party websites that we do not own or operate. We provide links to these third-party sites as a convenience to you. They are not intended as an endorsement of or referral to the linked services. The linked services are subject to their separate and independent privacy statements, notices, and terms. Additionally, third parties may sell goods or offer services at our facilities or in combination with our services. We are not responsible for that third parties’ services or their privacy practices.
We cannot control or be held responsible for third parties’ privacy practices and content. Please read their privacy policies to find out how they collect and process your information. We are not responsible for the data collection, privacy, and information sharing policies and procedures or content of such third-party websites.
. Transferring Your Data
TC Global is headquartered in India, and has operations, entities and service providers in India and other parts of the world. As such, we and our service providers may transfer your personal information to, or access it in, jurisdictions (including India) that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it, including through compliance with applicable law.
. Changes to our Privacy Policy
Please revisit this page periodically to stay aware of any changes to this Policy which we may update from time to time. We will post any changes by a notice on our homepage or by sending you an email notification.
Your continued use of the website following the posting of any changes to the Website Terms constitutes acceptance of those changes.
. Contact Us
Please feel free to contact us if you have any questions, concerns or complaints about this Policy, our practices, or are interested in excising your rights. You may email us at [feedback@thechoprasglobal.com] or contact us at our mailing address below:
[No. 3, Shenton Way #10-05, Shenton House Singapore - 068805]
. Country-Specific Terms for India
Indian law defines ‘ sensitive personal information’ to mean information relating to: (i) passwords; (ii) financial information such as bank account/credit card/debit card details; (iii) physical, physiological and mental health condition; (iv) sexual orientation; (v) medical records and history; (vi) biometric information; (vii) any details relating to the above clauses as required for providing you with access to TC Global’s platform; and (viii) any of the information received under above clauses for processing, stored or processed under lawful contract or otherwise. Unless otherwise specified in the Privacy Policy, ‘personal information’ will include ‘sensitive personal information’ as well. By using our platform and TC Global services, you will be deemed to have consented to TC Global’s collection, disclosure and transfer of your personal information. By way of illustration, you will have provided us such consent by your conduct if you choose to share your personal information while using the TC Global platform, such as by including sensitive personal information in your content or by providing sensitive personal information in your registration information.
While transferring personal information collected from individuals in India, we will ensure that it is transferred to entities that offer at least the same levels of data protection as adhered to by us.