Latest Trends in the Post-Pandemic Fashion Industry

Future of Industry

The pandemic left no industry untouched. A multi-trillion dollar industry like Fashion also had to clamour for its sustenance when COVID hit its global ecosystem. While pressures on supply chains continue to mount even two years later, let us take a look at how the industry is adapting and what is in store for it.

Trends taking over the fashion industry

  • The Digital Way: The industry had operated the same way for almost two decades until the pandemic hit. Big players source low-cost manual labor from certain countries and outsource any pricey production costs. With global supply chains being cut off, the fashion industry was forced to look at the digital route. AI is now at the centre, involved in the design, production, data analysis, and customer experiences. Blockchain is bridging the gaps in the supply chain and 3D printing is taking over personalised products. AR and VR will soon overtake traditional store experiences. The e-commerce supply chains that boomed during the pandemic will continue to take over traditional shopping.
  • Emphasis on Social Justice and Sustainability: With hyper-visibility on social media, the millennial and Gen-Z consumers want to know if their brands follow ethical practices. Exploitative working conditions or unsustainable production in today’s world cause a huge backlash for the organisation. If you are considering entering the fashion industry, you get to be a social warrior and pursue your passions. Lasalle College in Singapore (ranked in the top-50 for fashion in Asia) gives you two undergraduate honours programs in the fashion industry. One focusses on textile, specifically while the other one strays away from design and emphasises on fashion media management and the industry.
  • Size Inclusive Fashion: With diversity and acceptance being at the centre of world debates, the fashion industry is forced to become more inclusive in order to stay afloat. However, luxury brands are yet to jump in on this bandwagon.
  • “Casual-isation” of fashion: With work-from-home and hybrid modes of work, ath-leisure and casual clothing is taking over formal wear. Looking ahead, the global ath-leisure market is expected to grow by $153.02 billion during 2021-2025.

Studying Fashion

If you are excited by the fashion industry, then in what capacities can you contribute to it?

Degrees in fashion are extremely industry focussed. They are also the broadest degrees on offer, with way too many specialisations. You will learn about every aspect, from research and design development to garment construction and using media to present fashion concepts to the public. You will work in two and three-dimensional modes and models, and explore areas such as textiles, styling, photography, trend forecasting, pattern cutting, draping, and fashion drawing/illustration. This is further contextualised by studying fashion business and marketing, the history of fashion, and the geopolitical politics of it. In addition, you can choose to study fashion-relation tech, data analysis, fashion journalism, fashion management, and it goes on. The Istituto Marangoni is ranked number 9 in the world. With two campuses, one in Italy and the other in the U.K. (two fashion capitals of the world), their fashion department provides you with umpteen options to specialise in almost anything from Luxury Brand Management to Design, from fashion journalism to business management.

So, when you are looking for a course, it is important to see if:

  • the course offers areas of your interest within fashion.
  • the course is relevant to the latest trends. Take a look at the University of Leeds, for instance. Ranked 7th in the U.K., this university provides an undergraduate program in Fashion Design Innovation. This means that the university has no choice but to be up-to-date on market trends if they plan to stay ahead of them.
  • the course is immersed in the industry, like the one offered by the University of Westminister, U.K Ranked 13th in the world by CEO World Magazine, their Master’s program in Fashion Management includes internships in some of the top brands including Maison Magiela, Kenzo, Givenchy, Tom Ford, Marc Jacobs, and others.

With the fashion industry expected to cross $3 trillion in this decade, opportunities are endless. We hope you find your niche and build your brand, like Meryl Streep in the Devil Wears Prada.

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