Take a quick look around you and you will find that almost everyone you see is looking at a screen. Our phones and computers consume our attention — whether for work, entertainment or communication. It is this captive audience that companies tap into with digital marketing.
Digital marketing offers companies the chance to not just talk to their customers, but to engage with them. Innovative marketing tools also allow companies to specifically reach out to target customers, create awareness about their product, promote engagement and finally, convert a potential customer into a loyal one.
It is no wonder then that digital marketing spend is expected to touch $146 billion by 2023. As the industry grows, so will the demand for skilled digital marketers. Those looking for promising career options will have a lot to gain from investing in the skills and knowledge this field demands. After all, as a Glassdoor survey revealed, six of the top 25 best jobs for work-life balance were digital marketing based.
Curious to learn more? Read on to discover the future of a career in digital marketing.
In a sense, digital marketing isn’t all that different from traditional marketing. Both work on similar principles to reach similar goals, but the paths they choose are what set them apart.
While traditional marketing relies on conventional forms of mass media (like newspapers and television ads), digital marketing uses newer forms of communication (think: social media posts, blogs and Facebook ads) to reach out to new customers and stay connected with old ones.
What the future of a career in digital marketing will look like? The digital economy is growing at an unprecedented rate and tech companies are set to rule the future. The growth of these companies means the growth of tech-based jobs like digital marketing.
Studies also suggest that all companies across the world will have an online presence by the year 2020. It is a safe bet to assume that a majority of them will actively look to harness the power of social media to convert sales and turn a profit. This is where digital marketers will come in.
Not only is digital marketing a future-proof career option, it is also among the more interesting ones.
Few can fields can claim to allow people the opportunity to make a living doing what they love, but digital marketing is definitely one of them. Whether you are a writer, a designer or a coder, digital marketing is sure to have a well-paying role for you.
The constantly evolving nature of the field also provides great scope — not only for professional growth but also for continuous learning.
Whether you are planning a holiday, looking to buy furniture or are simply checking out restaurants in your area, every online activity begins with a search. Marketers proficient in SEO find ways to convert this simple search operation into traffic — or even sales — for their company. Mastering SEO — or the related skill of Search Engine Marketing — is a great first step on your journey to becoming a digital marketer.
Digital marketing also needs data scientists who will study the traffic coming to their website to analyze patterns and predict trends that the company can build on. Knowledge of data analysis and problem-solving, therefore, will stand you in good stead.
While it might be hard to keep up with every new development in the field, a good understanding of the basics of major trends like virtuality reality and AI is crucial.
The diversity and vastness of digital marketing mean that skills from other fields and disciplines find easy application here. For instance, experience in fields like marketing management, web design and development, and even copywriting can give you a head-start in this field. Other in-demand skills include marketing technology, social media strategy, content creation, and content curation.
You cannot become a digital marketer if you have no digital presence yourself.
Build your own unique online presence — one that highlights your aptitude and skills, reflects your interests, and is consistent with your personal brand. Create an online portfolio or maintain a blog where you can showcase your accomplishments and document your digital learning.
If you are serious about a career in digital marketing, consider studying the subject more formally. Many reputed institutes these days offer certificate courses in the subject that will provide you with the foundation you need to jumpstart your career.