Take a quick look around you and you will find that almost everyone you see is looking at a screen. Our phones and computers consume our attention — whether for work, entertainment or communication. It is this captive audience that companies tap into with digital marketing.
Digital marketing offers companies the chance to not just talk to their customers, but to engage with them. Innovative marketing tools also allow companies to specifically reach out to target customers, create awareness about their product, promote engagement and finally, convert a potential customer into a loyal one.
It is no wonder then that digital marketing spend is expected to touch $146 billion by 2023. As the industry grows, so will the demand for skilled digital marketers. Those looking for promising career options will have a lot to gain from investing in the skills and knowledge this field demands. After all, as a Glassdoor survey revealed, six of the top 25 best jobs for work-life balance were digital marketing based.
Curious to learn more? Read on for a quick overview of the field.