In a pre-COVID world, Digital Marketing was already a fast-growing, dynamic field. Now, as companies go remote and more people move online (4.7 billion internet users), the role of Digital Marketing in businesses becomes all the more critical. And when there’s a need, there are opportunities – so it’s a great career option to explore.
What is Digital Marketing?
Simply put, digital marketing is the promotion of brands or products through online platforms, which include social ones as (Facebook, Twitter, Instagram etc) as we as websites and blogs It’s the way an organization reaches its target audience. For instance, if you’ve been prompted to take an action after reading anything online – that’s digital marketing at play. Be it promotion of brands or products, or getting the (election) marketing campaign right, digital marketing has now become an indispensable part of doing business for organisations.
What are the possible career options in Digital Marketing?
As one of the constantly evolving industry, a career in digital marketing is nothing short of exciting. Given the constant change in technological and real-world consumer (our) behaviour, the digital solutions frequently adapt to new strategies and constantly seek best practices. This keeps the digital marketeer to be top of the game.
Some great opportunities in Digital Marketing include:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Marketing Automation Specialist
- Mobile Marketing
- Content Marketing
- Email marketing
- Media Planning and Strategy
- Advertisement Copy
- Social Media Marketing/Communications
- Consumer Insights
- Marketing Automation
- Web analytics