The pandemic has sharply divided the world into have and have-nots. While most organizations struggled to stay afloat, some rode the wave, and used the pandemic to their advantage.
Amazon is a case in point.
It’s good to be king…
The behemoth not only emerged unscathed from the pandemic, but also multiplied its revenues through the course of the last year. As lockdowns became the means of checking the spread of the virus, online retail stores became the lifelines consumers. And Amazon has
But the company moved beyond e-commerce. With its huge potential to invest and expand, Amazon gained significant traction— pushing many small and medium businesses out of the market.
In spite of being appreciated for “changing the retail forever”, the e-commerce giant has also been accused of “destroying the retail industry” by limiting competition. Moreover, in countries like India, Amazon has come under attack for destroying small businesses. Launched in 1994 as an online bookstore by Jeff Bezos, Amazon’s rise was not immediate. Steadily through the 2000s, Amazon started expanding—moving from books to music, and other retail items. Amazon’s ambition has not abated and has proved to be disruptive for many ventures. Given the importance of the topic, it is vital to delve further and assess the impact that the rise and growth of Amazon has had on different industries.